Assistant Athletic Director/Senior Director -Ticket Operations


Job Identification: 20822
Posting Date: 07/01/2026, 05:07 PM
Job Schedule: Full time
Locations: Waco, TX, United States
Degree Level: Bachelor

Job Description:
A humble college founded before Texas was a state, Baylor now stands as one of the premier institutions of higher education in the world. Baylor has continued to invest in research and doctoral education, both solidifying and elevating its unique status as a preeminent Christian research university. Baylor is among 187 R1 institutions, just 52 of which are private universities.

Since 2011, Baylor has been named as one of the nation's 'Great Colleges to Work For'. Great Colleges to Work For is one of the country's largest and most respected workplace recognition programs. Each year, Great Colleges recognizes the colleges and universities that get top employee ratings regarding workplace practices and policies across 10 areas. This recognition is based on faculty and staff responses to a related annual survey. The survey, conducted by ModernThink, is a way for colleges and universities to gain a deeper understanding of how their employees experience and view various aspects of the institution. This continued recognition further affirms Baylor as a rewarding place to build a career.

What We Are Looking For

The Assistant AD - Ticket Operations will lead the day-to-day ticket operations with a focus on continuously evolving the ticket office and its related functions. Oversight includes developing strategic plans, creating sales timelines, evaluating existing processes and maintaining strong relationships with active partners, internal staff and campus partners.

The ideal candidate will possess:

• Bachelor's Degree: Sports Management, Marketing, Business Administration, or related field
• 3 years of progressive advancement in ticket office, with focus on customer service and supervisory experience
• Exceptional written and verbal communication skills, with strong focus on customer service and donor experience
• Strong attention to detail, accuracy, and organizational skills
• Ability to prioritize responsibilities and meet deadlines in a fast-paced environment
• Flexibility to work evenings, weekends, and holidays as needed
• Proficiency in Microsoft Office Suite

Preferred candidates may also demonstrate:

• Master's Degree in related field
• Extensive knowledge of Paciolan ticketing software
• Intentional leader who can develop talent and lead by example
• Experience managing donor events and stewardship initiatives
• Proven success in developing and executing strategic ticketing and revenue campaigns
• Strong interpersonal and relationship-building skills with donors and stakeholders
• Experience with gift processing and donor database management
• Knowledge of data analytics, reporting tools, and Eloqua
• Understanding of NCAA and Big 12 or P4 rules and regulations

Applications must be currently authorized to work in the United States on a full-time basis.

What Will You Do

• Provide industry leading ticketing and customer service experience for all fans and partners.
• Lead by example; develop and mentor staff by allowing continuous learning and cross-training of duties and opportunities
• Serve as primary ticket manager for football or other sports, as assigned
• Collaborate with the Bear Foundation, ticket sales, and marketing teams to develop and execute renewal and sales processes and timelines, seat selection processes, and other ticketed sport-specific initiatives.
• Research, evaluate, and recommend revenue generating strategies for all ticketed sports
• Lead standardization of ticket system coding, pricing, and system enhancements to effectively provide real-time data and reporting
• Serve as a liaison for Paciolan and implement innovative ticketing strategies
• Lead ticket operations and customer service initiatives during football and basketball game days, as required
• Oversee policies, training documents and onboarding for student employees
• Analyze ticketing data (including assisting with Ballena data) to support strategic planning and decision-making
• Collaborate with Bear Foundation, ticket sales, marketing, communications, and creative teams to ensure consistent branding and messaging across ticket collateral
• Maintain accurate ticket records and ensure compliance with institutional, conference, and NCAA policies and procedures
• Build and maintain positive relationships with alumni, donors, former student-athletes, and external stakeholders
• Assist with budget planning and expense management related to ticket operations
• Prioritize and complete projects in accordance with departmental policies, procedures, and timelines
• Stay informed on industry trends and best practices to continuously improve ticket processes and operations
• This position includes potential travel to road games, preseason and post-season play, Big 12 championships, NCAA Championship events and other events or responsibilities directed by its supervisor.
• Perform all other duties as assigned to support Baylor's mission
  
• Ability to comply with University policies
  
• Maintain regular and punctual attendance
  

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.

Explore & Engage

Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!


About Us:
Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.


To apply, visit https://ejof.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/BaylorCareers/job/20822







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About Baylor University

Baylor University is a private Christian university and a nationally ranked research institution, consistently listed with highest honors among The Chronicle of Higher Education’s “Great Colleges to Work For.” The University is recruiting new faculty with a deep commitment to excellence in teaching, research and scholarship. Baylor seeks faculty who share in our aspiration to become a tier one research institution while strengthening our distinctive Christian mission as described in our strategic vision, Pro Futuris, and academic strategic plan, Illuminate.

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