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Summary of Essential Functions

The BCAN Storytelling and Engagement Manager is the lead storyteller, digital media content strategist, and relationship builder for the Baltimore Creatives Acceleration Network, a city-wide initiative advancing the economic empowerment of Baltimore creatives by providing holistic and strategic entrepreneurship support. The position requires a driven, creative, and collaborative visionary with a strong voice for narrative building, attention to detail, and a distinct capacity for storytelling and public relations.

Essential Duties & Responsibilities:

• Content & Engagement Strategy (10%)

  • Collaborate with leadership to create, implement and iterate the content and engagement strategies for BCAN including identifying needs and opportunities, targeting distribution channels and outreach (including social media), campaign ideation and execution, and evaluation in alignment with BCAN’s overarching and programmatic goals.

  • Craft, establish and finetune BCAN brand narrative, messaging and positioning across channels ensuring cohesion, a bold voice and consistent visual aesthetic that represents the brand’s direction and personality.

  • Analyze and report on channel performance and adapt strategy accordingly.

• Content Development (50%)

  • Manage, plan and maintain editorial content calendar and deadlines to ensure BCAN channels are regularly and strategically updated, consider and include programming goals, social media campaigns, niche and national holidays, milestones, and are accurate and error-free.

  • Work in collaboration with BCAN designers, freelancers and leadership team to generate and deliver creative, compelling, consistent, press-ready copy and content for BCAN with a focus on storytelling for use in email, website, social media, videos, press releases, sponsorship packages, informational and promotional materials.

  • Project manage the creation of digital and print promotional materials for BCAN programs and events; coordinate needs, priorities, production and distribution with team; track project progress; manage outreach to guest speakers and featured creatives to source material such as bios, headshots, product photos, logos, etc.

  • Ensure BCAN and its programs have high quality photo, video, and written documentation, including identifying service providers (designers, photographers, videographers) as needed, and maintaining organized archives at the ready.

  • Work with web designer and BCAN team to refresh website.

• Digital & Social Media Management (15%)

  • Plan, schedule and activate BCAN’s social media platforms including Instagram, Twitter, LinkedIn, Facebook, YouTube, Eventbrite, Zoom, and inform emergent platform adaptation.

  • Update BCAN’s website event and resource pages.

  • Promote BCAN and its programs via social media and on the ground.

  • Research and cross-promote opportunities and tools that support creative entrepreneurs via BCAN’s channels.

• Public Relations & Engagement (15%)

  • Generate and steward local and national press relationships on behalf of BCAN, craft press releases, pitch stories to press, maintain press kits, generate media talking points, keep press and VIP contact lists up to date, and press archives organized.

  • Establish, assess and strengthen relationships with audience and community partners via social media campaigns, amplification of creatives via blog and vlog, development of membership community, direct outreach, surveys, engagement tracking, etc. Attend community events on behalf of BCAN and actively engage with BCAN audience and influencers both in person and online.

  • Establish and strengthen brand partnerships with organizations and entrepreneurs BCAN shares values with eg. co-developing or co-branding resources, co-hosting talks.

• Program Support (10%)

  • Contribute to brainstorming programming ideas and support the programming team with communications, relationship stewardship, recruitment and evaluation needs.

• Other duties as assigned

Knowledge, Skills, and Abilities

• Understand the challenges of systematic impacts of racism on Black, Indigenous + People of Color.

• Commitment to creating a culture of accountability, respect and reciprocity.

• Excellent written, oral, and visual communication skills.

• Demonstrated proficiency with social media platforms, content management software including Squarespace, Mailchimp, Sprout, Asana, Adobe Creative Suite, Gsuite.

• Strong business acumen and familiarity with creative entrepreneurship.

• Impeccable organizational and time management skills and ability to manage deadlines.

• Interpersonal skills.

• Ability to manage multiple projects simultaneously and work both remotely and in person.

• Self-starter who is comfortable in setting goals and priorities.

Minimum qualifications:

• 5-7 years of experience in communications and public relations.

• Experience working with designers, freelancers, and media outlets.

• Education: BA in Communications or equivalent experience.

Preferred Qualifications:

• Love for Baltimore and its creative community.

• Passion for entrepreneurship.

Reporting to this position: Freelance designers, photographers, videographers, writers and interns as needed.

Conditions of Employment:

• Conditions: Background Check

• Work occasional evenings and weekends

Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical Demands: While performing the duties of job, the employee is occasionally required to stand, walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to (amt) pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. (may be adjusted depending on position).

• Work environment: While performing the duties of the job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually (minimal, moderate, or high).

• Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire Prevention, Personal Protection Equipment. (additional training may be added, SEE: EHS Manager training schedule).

Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.

Applicants must apply online for each job in which they are interested. You will not be considered for any job for which you have not specifically applied. We do not accept applications via email, U.S. mail, or fax. Successful candidates for any staff or faculty positions will be subject to a pre-employment background check.

MICA provides reasonable accommodations to applicants with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process, please contact Human Resources at 410-225-2363.

About Maryland Institute College of Art

Founded in 1826, MICA is among the top visual arts colleges in the nation. The college enrolls 1,863 undergraduate and 306 graduate students from 48 states and 54 foreign countries, offering programs of study leading to the bachelor of fine arts (B.F.A.), master of arts (M.A.), master of fine arts (M.F.A.) degrees, and master of professional studies degrees (M.P.S), as well as post-baccalaureate certificate programs and a full slate of credit and noncredit courses for adults, college-bound students, and children. MICA is recognized as an important cultural resource for the Baltimore/Washington region, sponsoring many public and community-outreach programs-including more than 100 exhibitions by students, faculty, and nationally and internationally known artists annually-as well as artists' residencies, film series, lectures, readings, and performances.

Connections working at Maryland Institute College of Art