The Community College of Rhode Island is New England's largest community college, and a nationally-recognized leader in catalyzing student success and achievement for recent high school graduates and returning adults alike.
We provide affordable, open access to higher education, and we deliver on our mission to offer all students the opportunity to acquire the knowledge and skills necessary for intellectual, professional and personal growth.
Diversity is our strength. We champion equity, and we celebrate, support and thrive on the diverse experiences, backgrounds, and perspectives that are represented across our four campuses.
We strive to hire and retain culturally competent faculty and staff whose demographics are reflective of our diverse student body. To learn more about our employees' values and what it means to work here, learn about our Guiding Principles here.
The Director of Marketing and Communications works strategically with the college President and Senior Leadership Team to develop and execute a comprehensive advertising, marketing, and communication strategy for the college with the goal of supporting robust enrollment, enhancing brand awareness and affinity, and creating strong support for the college both internally and externally. Supervise and direct the marketing staff to ensure marketing efforts and creative services are strategically aligned and supportive of the college's mission and strategic vision. The director serves as primary media contact for the institution and works with the Senior Leadership Team to respond to media inquiries.
Duties and Responsibilities:
Develops, refines and implements a comprehensive communications plan for the college.
Creates strategic plans for communications and message development both internally and externally.
Develops a comprehensive news media communications program that focuses on creating strong support for the college throughout the state.
Writes speeches and prepares the President and/or members of the Senior Leadership Team for public appearances and media interviews.
Directs the preparation, review and production of news releases and other internal and external communications.
Evaluates the newsworthiness of college events and activities and ensures effective promotion of same.
Manages Marketing and Communications staff to achieve department's strategic goals.
Oversees the marketing staff responsible for the planning and implementation of creative college advertising and marketing materials that includes the development of themes, identifying target audiences and selecting appropriate media outlets with the goal of increasing enrollment, and recruiting and retaining students.
Oversees the reporting and assessment of the success of campaigns using analytic tools and ROI reporting.
Supervises the staff who develop consistent brand messaging and graphic identity across the college.
Develops and assesses internal communication processes and initiates appropriate changes as needed.
Supervises assigned staff by setting schedules, assigning tasks, evaluating performance and making disciplinary decisions.
Monitors and reviews Marketing and Communications projects to ensure that all deadlines are met and that the end product meets quality standards.
Forecasts operating requirements, prepares budget requests, monitors and approves expenses and initiates budget changes.
Serves as a college representative to various community groups and chairs and/or serves as a member of college committees.
Work collaboratively with others in a diverse and inclusive environment.
Demonstrate a commitment to the philosophy and mission of a comprehensive community college.
Performs related duties as required or assigned.
Bachelor's degree in communications, public relations, journalism or a related field required.
Minimum of 7 years of professional experience in communications required.
Minimum of three years managing professional staff.
Demonstrated ability to develop effective communications plans and tools that resulted in achieving organizational goals
Demonstrated ability to use professional networks to effectively communicate institutional messaging.
Demonstrated ability to identify, develop, and pitch news stories effectively.
Demonstrated ability to write compelling speeches, news releases, and talking points.
Demonstrated knowledge of web development, social media, video production, e-communications, publications and branding.
Demonstrated knowledge in developing and executing multichannel marketing plans.
Master's degree preferred.
Higher education experience is desirable.
Knowledge of Web content development, digital marketing tools and technologies and social media tools and technologies are preferred.
Campus Location: Primarily located at the Warwick Campus
Special Instructions to Applicants:
If attaching a resume complete with education history and/or employment history, please disregard these sections within the online application.
Finalists may be required to provide official college transcripts.
CCRI prohibits students, employees, contractors, volunteers, and visitors (collectively,
The Community College of Rhode Island is the states only public comprehensive associate degree-granting institution. We provide affordable open access to higher education at locations throughout the state. Our primary mission is to offer recent high school graduates and returning adults the opportunity to acquire the knowledge and skills necessary for intellectual, professional and personal growth through an array of academic, career and lifelong learning programs. At CCRI, we are committed to building an inclusive and diverse campus community. We strive to hire and retain culturally competent faculty and staff members who reflect the demographics of our state and our increasingly diverse student population. We believe that our diversity is our strength. We celebrate, support and thrive on the diverse experiences, backgrounds, and perspectives that are represented across our four campuses. We are OneCCRI, working together to prepare learners to achieve their highest potential. To learn about what employees value at CCRI and what it means to work here, please read about our Guiding Principles and watch videos of our employees doing what they do best: https://www.ccri.edu/equity/culture/guidingprinciples.html