Marketing Specialist Senior in Kalamazoo, MI for Western Michigan University
 
 
 
 
 
 


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Marketing Specialist Senior
Job Description: Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers. Develops and maintains marketing communication plans and calendars.Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools. Writes and proofs copy to include promotional material, press releases, Web and social media content.Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.Translates message points into clear communication and meets well-defined communication objectives.Develops plans and oversees execut


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