We are seeking a Communications & Marketing Manager who will be responsible for the communications, marketing, and public affairs functions for a relatively small to moderately complex department or center and typically supervises a team. The Communications & Marketing Manager will shape and advance the communications strategy, messaging, and brand for local, state, national, and/or international audiences.

The School of Medicine Office of the Dean is seeking a dynamic Communications & Marketing Manager to oversee the editorial calendar and ensure seamless collaboration with dotted-line communicators across various SOM departments. Someone who can manage the SOM editorial calendar with strategic planning and organized communication efforts to ensure timely and effective dissemination of important information to faculty, staff, and students. This role requires a keen understanding of the academic calendar, key events, and essential milestones within the medical school. The ideal candidate will possess exceptional written and verbal communication skills, a strong news sense, expertise in identifying and promoting positive news stories for internal audiences, and the ability to foster relationships and drive initiatives in a fast-paced environment.

Specific Duties & Responsibilities

• Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area’s programs and initiatives.
• Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches.
• Provide consultation and advice to program leadership on a variety of communications and marketing needs.
• Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership.
• May have media responsibility for media contact based on overall needs of the area and the internal resources available.
• Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.
• Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.
• Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.
• Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources.
• Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.
• Engage with key media outlets, both proactively and reactively, based on the overall needs of the area and the internal resources available.
• Lead communications outreach and logistics for special events.
• Identify strategic communications opportunities with internal and external partners.
• Develop benchmark criteria to regularly track and evaluate the effectiveness of communications strategies.
• Adhere to the university and school branding guidelines for all projects.
• Other duties as assigned.

In addition to the duties described above, key responsibilities include

• Coordinate content schedules, liaise with stakeholders, and craft compelling narratives that resonate with the target audience.
• May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
• Provide editorial oversight and review of communications vehicles for the SOM audience.
• Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
• Coach content creators to organize storytelling with a clear hook, a concise explanation of the research’s main conclusion and specific numbers that illustrate impact.
• Distill key findings and research into accessible language that clearly conveys impact and inspires purpose for internal audiences.

• Bachelor's Degree in a related field.
• Five years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Classified Title: Communications & Marketing Manager  
Role/Level/Range: ATP/03/PE  
Starting Salary Range: $73,300 - $128,300 Annually ($125,000 targeted; Commensurate w/exp.) 
Employee group: Full Time 
Schedule: Monday - Friday 8:30 AM - 5:00 PM 
FLSA Status: Exempt 
Location: Hybrid/School of Medicine Campus  
Department name: SOM Admin Exec Off Gen Administration   
Personnel area: School of Medicine 

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About Johns Hopkins University

The Johns Hopkins University (JHU) was founded in 1876 as the nation's first research university, dedicated to bringing the benefits of discovery to the world. JHU is the largest private employer in Baltimore and Maryland, making a large economic impact in the city and state. We enroll more than 30,000 full- and part-time students across nine academic divisions, offering in-person and remote learning in over 400 programs. Not only are we located in Baltimore, but we also have a presence in Washington, D.C.

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