Job Description:

• Develop a marketing and outreach plan which utilizes print, digital, and social media platforms as well as in-person engagement to promote awareness of Ohio University's broad portfolio of Community Health Programs.
• Design and distribute marketing materials such as brochures, flyers, newsletters, and infographics to effectively communicate available health programs and resources to students, faculty, staff, and community members.
• Ensure brand consistency across all communication channels by following Ohio University's branding and messaging guidelines and working closely with university communications teams.
• Collaborate with internal teams to produce press releases, success stories, website content, and promotional campaigns that highlight the impact of Ohio University's health services in the region.

• Conduct in-person outreach to engage with community members, healthcare providers, nonprofit organizations, and university stakeholders, ensuring awareness of and access to Ohio University's health services.
• Represent Ohio University's Community Health Programs at community events, health fairs, university functions, and regional meetings to build relationships and foster connections that enhance service utilization.
• Develop and strengthen partnerships with local health organizations, government agencies, and advocacy groups to increase visibility and engagement with underserved populations.
• Gather feedback from stakeholders through conversations, surveys, and focus groups to assess community needs and inform future marketing and outreach strategies

• Work closely with the Heritage College of Osteopathic Medicine and the College of Health Sciences and Professions to align promotional efforts and ensure a unified approach to community health engagement.
• Coordinate messaging and outreach strategies with university departments and health-focused student organizations.
• Facilitate cross-college collaboration by identifying opportunities for joint initiatives, shared storytelling, and co-branded events that enhance community health awareness.
• Support university-wide health initiatives by contributing expertise in marketing, outreach, and engagement to broader efforts aimed at improving public health access and equity.

• Identify key audiences, such as communities, university students, and healthcare professionals, to develop tailored marketing strategies that address their unique needs.
• Highlight the impact of Ohio University's Community Health Programs by creating compelling narratives that showcase patient success stories, program achievements, and service accessibility.
• Utilize digital analytics and engagement metrics to track the reach and effectiveness of marketing efforts, making data-driven recommendations for improvement.
• Ensure promotional strategies align with community needs by staying informed on regional health trends, public health priorities, and social determinants of health affecting Southeast Ohio.

• Track and assess the effectiveness of marketing and outreach efforts through surveys, analytics, and stakeholder feedback, adjusting strategies as needed for maximum impact.
• Prepare reports and presentations summarizing engagement efforts, key metrics, and success stories to demonstrate the value of Ohio University's community health initiatives.
• Stay informed on best practices in health communications, social marketing, and community outreach to ensure Ohio University remains a leader in public health engagement.
• Identify opportunities for growth and innovation by researching emerging trends in health marketing, outreach, and digital engagement to enhance visibility and impact.

Minimum Qualifications:

• Bachelor's degree
• 3 years of relevant professional experience
• Valid Ohio Driver's license
• Ability to pass an FBI/BCI enhanced background check and the National Service Criminal History Check, in accordance with the organization's standards.

Preferred Qualifications:

• Bachelor's degree in Communications, Marketing, Health Communications, English, or a related field
• Experience working with a healthcare or social service agency

Planning Unit: Heritage College of Osteopathic Medicine

Department: HCOM - Community Health Programs

Applicants may contact this person if they have questions about this position: Jordyn Stimel, jordyn.stimel@ohio.edu

Employment Type: full-time term

Advertised Salary:

• Health, prescription, vision, dental, and life insurance
• An excellent retirement plan including company contributions,
• Paid Parental Leave, adoption reimbursement, and more
• OHIO is also proud to offer wellness programs, on-site wellness facilities, and a generous employee assistance program.
  Additional Information is available at: https://www.ohio.edu/hr/benefits/

About Ohio University

Ohio University is home to one of the nation’s friendliest and most picturesque campuses. But more importantly, it’s where you can become part of a two-century tradition of excellence and embark upon a rewarding career that will make a real difference. From teaching and research to admissions, facilities maintenance, and residence life, our faculty and staff propel Ohio University’s mission of helping students become their best selves. OHIO offers competitive compensation and outstanding benefits. For a complete list of employment opportunities, please visit www.ohiouniversityjobs.com.Ohio University is an equal access/equal opportunity affirmative action institution. For more information about Ohio University’s policies prohibiting discrimination and harassment, visit www.ohio.edu/equity.

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