NYU's Los Angeles Program is seeking a local, part-time instructor to teach an undergraduate course that will explore the evolution of music branding and its current successful applications. The course will be under the sponsorship of NYU's Steinhardt School of Culture, Education, and Human Development Music Business Program.

The course is expected to be taught in the Fall 2024 semester (August - December) and will take place in the academic center in the Fairfax/La Brea area of Los Angeles. 

Course Description

Of all the deals signed by music artists, brand partnerships are the most strategic. Much in the same way that companies like Nike, Coca-Cola and Apple are well-defined brands with core attributes and values, artists are brands unto themselves whose fans expect them to behave a particular way and stand for certain principles. If a brand deal doesn?t represent an artist?s values, it can adversely affect an artist?s personal brand and overall business ? and vice versa, if an artist doesn?t strategically align with a brand?s objectives.

Course Goals

• Understand and identify the role of branding in advertising, marketing strategies, contract law, sponsorship and other sectors of the music industry
• Work in teams on a midterm project
• Study case studies of key branding deals and scenarios to develop critical thinking that can be applied to your assignments
• Learn about the evolution of music branding, and its current successful applications
• Discover different career opportunities in music branding

About NYU and NYU Los Angeles:

Founded in 1831, New York University is the largest private university in the United States. The University has degree-granting campuses in New York, Abu Dhabi, and Shanghai and operates 11 global academic centers and research programs in more than 25 countries. NYU Los Angeles is one of NYU?s 12 study away programs where students can participate to study away while earning credits towards their degree. If you would like to learn more about the program, please visit the NYU Los Angeles program website.

A strong candidate will have a college degree, and preferably a doctorate, JD, MFA, MBA, or equivalent training in a relevant field, as well as experience teaching courses at the undergraduate level within an accredited degree-granting program. Industry experience in film, TV, music, cable, social media, and/or music would be a plus factor for qualified candidates.

All applications must be made online through Interfolio at apply.interfolio.com/142033. If you are new to using Interfolio Faculty Search you may find the following guide useful: Job Applicant's Guide to Interfolio Faculty Search. 

Applications must include (1) a cover letter, (2) an updated CV, (3) list of references, (500 word max, including some of the reading and filmic materials to be covered), and (4) course evaluation summaries (if available). In the cover letter, please highlight any relevant experience you have in teaching and describe your teaching philosophy.

Since this position will require the instructor to critically evaluate the established syllabus and bring their own unique perspective to the course, candidates are strongly encouraged to arrive at the interview prepared to discuss potential syllabus ideas. Candidates are also welcome to submit sample draft syllabi during the application process.

Consideration for applications will begin immediately and continue until the position is filled. Applications will be reviewed jointly by senior NYU LA leadership and colleagues in The Steinhardt School of Culture, Education, and Human Development. Terms and conditions will be discussed with the successful applicant.

Please direct any questions to la.program.academics@nyu.edu.

NYU is committed to providing a campus community that reflects and enacts the values of inclusion, diversity, belonging, and equity that inform academic excellence. NYU Los Angeles is an equal opportunity employer committed to equity, diversity, and social inclusion. We strongly encourage applications from all interested persons including without limitation under-represented individuals in the profession, across religions, color, creed, race, ethnic and national origin, physical ability, and gender and sexual identity. NYU Los Angeles affirms the value of differing perspectives on the world as we strive to build the strongest possible university with the widest reach.

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