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Adjunct Lecturer of Communication-Strategic Marketing Communication for Hospitality and Tourism
The Master of Communication Management (MCM) program at the Annenberg School for Communication and Journalism, University of Southern California, is seeking a qualified Adjunct Lecturer to enhance the instruction provided by our full-time faculty. Specifically, this position will involve teaching CMGT-599: Strategic Marketing Communication for Hospitality and Tourism.This course combines theoretical frameworks with practical applications to explore marketing communication strategies within the hospitality and tourism industries. Topics include promotion, advertising, social media, experiential and event marketing, and analysis of real-world case studies. Students will delve into key sectors such as luxury and budget travel, hotels, retail, niche markets, and emergin
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