Tuscaloosa, Alabama
Cambridge, Massachusetts
Medford, Massachusetts
Pittsburgh, Pennsylvania
New York, NY, 10176, USA
Tuscaloosa, Alabama
Posted: 11-Jan-25
Location: Cincinnati, Ohio
Categories:
Internal Number: 98096-en_US
Current UC employees must apply internally via SuccessFactors
Founded in 1819, the University of Cincinnati ranks among the nation?s best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls ?the most ambitious campus design program in the country.?
With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC?s momentum has never been stronger. UC?s annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion.
About UC Online
UC Online, a division of the University of Cincinnati, provides a premier educational experience tailored for students seeking the flexibility of online learning combined with the University of Cincinnati's renowned quality. Our commitment to excellence fuels continuous innovation throughout each phase of the student journey, from their initial interest to successful graduation.
Our mission is centered on student success, employing data-driven strategies to guide students through every aspect of their online education. We help students find the right programs, engage deeply in their studies, and achieve their academic ambitions. At UC Online, we empower students to realize their goals and create brighter futures through practical learning within a research-driven, innovative institution known for its legacy of achievements.
This position offers a hybrid work schedule for individuals residing in OH/IN/KY. Candidates must be based in the Cincinnati Tri-State area and have reasonable proximity to the UC Main Campus to meet on-campus obligations as necessary. Remote work arrangements are subject to university policies and may be subject to change.
Job Overview
Oversee a diverse portfolio of programs, consistently monitoring their digital marketing performance to ensure alignment with enrollment targets and institutional goals. Collaborating with internal teams and external partners, optimize campaign strategies across associate, bachelor?s, and master?s degree online and hybrid programs, focusing on driving student engagement and conversion.
Essential Functions
- Collaborate with UC Online (UCO)'s agency of record to develop, implement, and optimize innovative digital marketing strategies, driving quali?ed tra?c and maximizing conversion rates on websites and landing pages.
- Leverage Salesforce and Marketing Cloud to design and execute personalized, data-driven marketing campaigns, automate work?ows, and optimize the student recruitment funnel for maximum engagement and conversion.
- Continuously re?ne and enhance campaign performance, aligning with client goals through a dynamic mix of PPC/paid search, paid social, retargeting, and display media campaigns.
- Collaborate closely with college stakeholders to align digital marketing strategies with institutional goals, ensuring each campaign is tailored to their needs. Facilitate strategic discussions to identify key priorities, develop creative and data-driven solutions, and foster a partnership that promotes transparency and accountability.
- Develop messaging strategies that resonate with non-traditional learners by leveraging testimonials, success stories, and outcomes that highlight the value and flexibility of UC Online programs.
- Work across the marketing team, from ideation to execution, to keep stakeholders informed with regular performance updates, insights, and opportunities for continuous improvement, ensuring initiatives contribute to student enrollment, retention, and long-term success.
- Collaborate, as necessary, with the Central Marketing & Communications o?ce to ensure alignment and consistency with branding and messaging strategies.
- Leverage insights from the data team to identify market shifts and trends, translating ?ndings into actionable strategies that drive improved performance and ROI in collaboration with the agency of record.
- Leverage audience segmentation and behavioral insights to personalize campaign messages, ensuring relevance and impact across diverse audiences.
- Ensure digital marketing campaigns comply with industry standards and university policies, including accessibility guidelines (e.g., WCAG), to reach a broader audience and promote inclusivity in marketing e?orts.
- Actively participate in on-campus workshops and professional development opportunities focused on marketing, enrollment management, and student engagement to deepen understanding of UC?s overall goals. Use insights gained from these workshops to better position UC Online programs within the broader university context and tailor marketing strategies to align with both institutional priorities and market demand.
- Foster strong relationships with vendors, focusing on performance enhancements and strategic alignment to meet marketing objectives.
Additional Essential Functions
- Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on ?ndings.
- Analyze campaign data using advanced analytics tools to generate actionable insights and detailed reports that inform future strategies, ensure transparency, and support decision-making.
- Define and track KPIs for campaigns, including cost-per-lead, lead-to-enrollment conversion rates, and ROI, with a focus on achieving enrollment and retention goals.
- Deliver a holistic view of clients' digital marketing e?orts by coordinating cross-channel initiatives and ensuring clarity on how each element contributes to their overall digital presence.
- Stay at the forefront of digital marketing trends and emerging technologies, continually testing new tools, platforms, and strategies to drive innovation and ensure UC Online programs remain competitive in attracting and engaging students.
- Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
- Bachelor?s Degree
- Six (6) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements.
Required Experience
- Two (2) years of experience in product or service marketing (including strategy development), campaign planning (including direct and/or digital marketing), research, messaging, paid social, SEO, PPC, and leveraging a CRM.
- A minimum of three (3) years of experience in higher education marketing, with a specific focus on engaging non-traditional learners.
Physical Requirements/Work Environment
- Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and FTE.
- Competitive salary range dependent on the candidate's experience.
- Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
- Flexible spending accounts and an award-winning employee wellness program, plus an employee assistance program.
- Financial security via our life and long-term disability insurance, accident and illness insurance, and retirement savings plans.
- Generous paid time off work options including vacation, sick leave, annual holidays, and winter season days in addition to paid parental leave.
- Tuition remission is available for employees and their eligible dependents.
- Enjoy discounts for on and off-campus activities and services.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
To learn more about why UC is a great place to work, please visit our careers page at https://www.uc.edu/careers.html.
For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at jobs@uc.edu.
The University of Cincinnati is an Equal Opportunity Employer.
REQ: 98096
SF:OMJ SF:RM SF:HEJ, SF:INS SF:HERC SF:DIV SF:LJN SF:IHE
