Senior Associate Director of Digital Engagement, Wharton External Affairs

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Senior Associate Director of Digital Engagement, Wharton External Affairs

Job Profile Title
Associate Director D, Arts and Media, Communications and Marketing

Job Description Summary
Founded in 1881 as the world's first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year, 13,000 professionals worldwide advance their careers through Wharton Executive Education's individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a diverse staff population representing a rich array of backgrounds, expertise, and cultures. To learn more, visit www.wharton.upenn.edu.

The Senior Associate Director of Digital Engagement serves as a partner to the Director of Communications, supporting Wharton External Affairs in all aspects of online engagement initiatives, and works in collaboration with partners throughout Wharton and DAR. This position is instrumental in managing strategic online communications and ensuring a seamless alumni experience across digital platforms.

Job Description

Job Responsibilities include:

Technology and Project Management

• Help build strong technology transitions for Salesforce, ensuring smooth integrations with existing systems and alignment with organizational goals.
• Oversee the Wharton clubs website platform, which encompasses 40+ global clubs, focusing on: long-term project planning and execution; complex negotiations with vendors, the privacy office, and OGC; partnering with the Global Clubs team on comprehensive consulting and training to club leaders to ensure they are making best use of this technology, alumni data, and representing the Wharton brand well.
• Manage the digital engagement budget, ensuring efficient allocation and effective utilization of resources.

Communications and Marketing Strategy

• Work in partnership with the Communications team to strengthen online communications across social media, alumni relations websites, and digital events.
• Strategize and measure the effectiveness of digital marketing efforts, including paid and organic social media, texting campaigns, etc.

Alumni User Experience

• Oversee the Wharton External Affairs Help Desk to ensure timely support and resolution of alumni inquiries.
• Collaborate with data analytics teams to ensure that we are stewards of collecting and improving the quality of alumni data.
• Share resources, tools, and benefits with alumni digitally, via events, and during presentations to help them maximize the value of their Wharton network and support.

Team Leadership and Cross-Departmental Collaboration

• Directly manage an Associate Director, providing mentorship, guidance, and performance oversight.
• Cultivate influence and build alliances across Wharton and the Development and Alumni Relations (DAR) team to promote a consistent and high-standard alumni experience.

Strategic Direction and Innovation

• Lead and execute digital projects related to technology and alumni experience, ensuring alignment with Wharton's strategic goals.
• Partner with Wharton External Affairs stakeholders to provide innovative and scalable solutions for future alumni engagement initiatives.

Job Location - City, State
Philadelphia, Pennsylvania

• A Bachelor's Degree and 5 years to 7 years of experience, or equivalent combination of education and experience is required.
• 3 to 5 years experience in alumni relations, communications, or development with extensive project management experience is highly desired.
• Candidate must demonstrate a high level of comfort with technology and willingness to learn the functionality of new platforms.
• Ability to understand a senior business community, and communicate and market instructions, resources, and other materials to those constituents is critical to this role.
• Advanced presentation, project management, and communication skills are highly desired, as well as experience in serving volunteer organizations and understanding of volunteer perspective.
• Must be proactive, strategic, detail-oriented, pragmatic, and able to handle multiple projects simultaneously.
• Understanding of international cultures and heightened diplomacy skills; confidence and maturity to work with senior business alumni and faculty. Exceptional collaboration, leadership, and conflict resolution skills required.
• Must be willing to work occasional evenings and weekends and travel both domestically and internationally.
• A valid driver's license and passport are required.
• Applicants must submit a cover letter.

Department / School
Wharton School

Pay Range
$61,046.00 - $113,435.00 Annual Rate
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  
• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  
• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  
• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  
• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  
• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.
  

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay


To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/FMC-Tower/Senior-Associate-Director-of-Digital-Engagement--Wharton-External-Affairs_JR00100233









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