The Assistant Director will lead marketing efforts and manage community relations including events and co-curricular initiatives for the Department of Health Policy & Management (HPM). This role will raise awareness of the department???s work among diverse internal and external audiences. The Assistant Director will work with senior leadership to help shape the department???s reputation, including identifying opportunities for influencing the health policy and management education and research landscape in an evolving public health and health system. The Assistant Director will also lead development, implementation and ongoing management of marketing strategies for several degree and non-degree academic programs and department initiatives, including communications planning and execution, identifying the right medium (ads, newsletters, social media, websites, etc.) to deliver HPM???s message, and developing a plan for when and how to share information. In addition, this role will be responsible for building an engaged and connected community of students, staff, faculty and alumni. The position will manage or support all internal and external events including but not limited to the HPM annual conference, webinars, Orientations, admitted student days, the executive graduation, special lectures, faculty seminars and other events that enhance the department???s mission. Examples of responsibilities will be to oversee the writing, design and implementation of marketing materials including a department newsletter and fact sheets, attending and reporting on HPM events and other faculty and student-driven initiatives in newsletters, on the website, social media platforms, and other communications channels, managing the Social Media Student Group, Mentorship Programs, Alumni Affairs and evaluating and identifying potential outlets and platforms for engagement.
The candidate should have writing and design skills, as well as have strong interpersonal skills, and enjoy working as part of a team as well as working independently to complete assignments. This candidate will need to be able to work pro-actively to advertise available programs and to promote research to the Columbia University community and to various external stakeholders. This position will work collaboratively with the Mailman Office of Communications and Office of Enrollment. The Assistant Director will supervise student workers and/or interns, and will manage the relationship with a design and branding vendor.
Program/Event Planning & Execution 35%
Run programs and events for HPM including but not limited to Orientations (x3), Conference, Networking Nights, Executive and Part-time MHA graduations festivities, webinars, brown bag seminars, Admitted Student Day breakout sessions, for example.
Brand Identity (degree and non-degree) (10%)
e.g.: Implement a cohesive branding for HPM on website pages, social media an in all marketing materials; Work with faculty to leverage the HPM/MSPH brands to publicize research and related work; Develop campaigns for HPM???s Executive & Professional Education (non-degree and exec MPH/MHA programs).
Education & Research Initiatives (10%)
Develop marketing strategies to recognize individual faculty, research initiatives and education programs. Create and distribute marketing materials and run events for internal (orientation, networking events, Admitted Student???s Day) and external (info sessions, webinars, Executive graduation, conference).
Website Management & Social Media (10%)
Manage maintenance and innovative communication on HPM???s website pages and social media accounts; work with faculty to develop and implement strategies for using social media.
Alumni Affairs & Advisory Boards 15%
Alumni Mentor Program
Alumni Advisory Board
Manage advisory board programming and communication and alumni relationships; oversee mentor programs including supervising the leadership board and matches.
Faculty & Student Engagement (5%)
Create and write HPM???s newsletter (website and email distribution); develop new opportunities to highlight faculty, students and programming; manage communications for the department to encourage a cohesive community.
Student Mentor Program
Social Media Group
Manage co-curricular student programs related to marketing and people engagement including the mentor programs and social media group; identify leadership annual, work with students to develop strategic plans and support implementation.
Perform other tasks as assigned 5%
Bachelor's degree or equivalent in education and experience and a minimum of four (4) years of related experience required.
Strong writing skills with solid experience in delivering messages to diverse audiences across diverse mediums.
Event planning and execution experience
Solid knowledge of technologies (desktop publishing, graphic software, presentation software).
Knowledge of methods and techniques used in public information campaigns, branding, and marketing.
Strong listening, speaking, and presentation skills.
Strong editing skills.
Must be self-motivated and service oriented.
Ability to work independently, with appropriate initiative, creativity, and attention to detail and confidentiality required.
Possess a sense of humor, can-do attitude, and a commitment to teamwork.
Must understand University campus services related issues and be able to explain in terms that are easily understood by all constituent groups.
Proven ability to bring closure to projects in a quality and timely manner.
Ability to interact effectively cross-functionally with all levels of University personnel.
Ability to identify opportunities to promote Columbia???s brand.
Ability and willingness to work evenings and some weekends are required.
Advanced degree in communications, education and/or public health or experience working in healthcare. Experience with web development/content management/user experience, social media, photo and video communications initiatives highly preferred.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 516490
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.