The Web Tech works with and for the Marketing Manager, and as a member of the Marketing team. Working collaboratively on making changes and updates to the website for the VolShop, utvolshop.com. Work with various departments within the VolShop to ensure information is accurate and updated regularly. The role also uses email marketing platforms to create and share messages with customers, staff/faculty, students, etc.
Changes, modifies, or create various pages of utvolshop.com with guidance from Marketing Manager and Marketing Team.
Ensure all information is accurate and up-to-date on a daily basis.
Update pages with critical information about course materials, technology, crisis management, etc.
Works with Marketing Manager to analyze the performance of our website and discuss opportunities to improve user experience, reach and conversion rate.
A strong understanding of SEO/search internet must be utilized on all pages of the website.
Understanding of Google Analytics to measure SEO/search keywords success.
Great attention to detail is critical.
Works with the Marketing Manager, Marketing Team, Buying Team, and IT Systems Manager to create promotions for website and point of sale system through our web/pos platform, NetSuite.
Test promotions prior to them going live.
Work with team to make sure Big Orange Deal promotions are ready and communicated clearly and within deadline previously discussed.
Design, create, manage and distribute email marketing communications to a large database or more than 100k; using segments to create custom messages for different groups.
May need to photograph items, people, etc., to use in email blasts.
Internal Number: 221387
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.