Job Description Summary: The Admissions Counselor will take a lead role in the recruitment of traditional students for Southwestern Michigan College. The Admissions Counselor will report directly to the Director of Admissions.
Minimum of Associate degree in a business subject from an accredited college or university
Baccalaureate degree in Business or Communications from an accredited college or university
Sales background, familiarity with higher education selection process and with dual-enrollment programs are preferred
Experience with TargetX Customer Relationship Management (CRM) system
Other Information: Essential Duties and Responsibilities:
Coordinates visits to surrounding high schools and provides information on the various academic programs, student life opportunities and financial aid that is available to all prospective students.
Identifies, recruits and advises new students through the admissions process, with an eye towards maximizing the number who will then enroll in classes.
Meets or exceeds target goals for recruitment at assigned schools.
Assists the Manager of Dual Enrolled Student Success with testing and registration process for high school dual enrolled students.
Represents the College at all times in a professional and enthusiastic manner, promoting our benefits without speaking negatively of other institutions.
Develops and maintains close working relationships with local area high school counselors, faculty, and staff making them aware of the various programs and financial aid options that are available at SMC.
Commits to remaining engaged and current on emerging trends and possible new opportunities for student recruitment, including observation of any activities by competing colleges.
Coordinates and attends College Nights at local area high schools and providing information to all interested students, which may require occasional evening or weekend work.
Organizes and serves as lead ambassador for campus visits and tours, with the direct responsibility of providing a delightful, informative and memorable experience for all guests.
Serves as helpful initial contact for all prospective students that arrive, with an appointment or as an unexpected drop-in, at the Dowagiac or Niles campus for a tour.
Understands digital recruitment approaches and is able to effectively work with a customer Relationship Management (CRM) system.
Maintains accurate, honest records of advising activities over time, providing the College metrics vital to its ongoing success.
In a spirit of team co-operation, serves as backup to other Counselors that may be unavoidably detained or engaged with a prospective student family.
The duties listed in this job description are not all-inclusive, but a list of the major responsibilities. Additional duties not noted in the job description may be assigned by a supervisor.
Southwestern Michigan College has two beautiful campuses to help support the mission of providing Know for All. We are located in the heart of America, in Dowagiac, MI, a community who welcomes all and has a vibrant and alive downtown.