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Director, Undergraduate Admission Marketing and Events
Bentley UniversityBentley CampusJob Description SummaryThe primary responsibility of the Director of Undergraduate Admission Events and Marketing is to develop and execute an integrated marketing plan for undergraduate enrollment in close collaboration with the Marketing and Communications division. The Director manages the use of various channels in order to promote Bentley University's distinct position as an educational institution for leaders who set out to create positive change. The Director works collaboratively with the enrollment data team to interpret and analyze complex data to inform marketing strategy. The Director manages a team that is responsible for all electronic, web, and print communications in addition to creating specia
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