This key position will report to the CCPE Director and play an instrumental role in building and managing partnerships. Responsible for identifying recruitment opportunities and lead generation in support of growing corporate education enrollment and revenue. Additionally, the Business Development Manager will support the center through research leading to prospect engagement, event planning/promotion, marketing activities, and management of all printed collateral and digital properties.
Marketing and Social Media Specialist
Maintain a strong, positive relationship with OMC to coordinate efforts, share best practices, align with university marketing guidelines, and execute appropriate marketing and communication strategies to meet goals.
Assists marketing and outreach efforts for executive degree and new programs, offering guidance and support to ensure that all marketing initiatives for executive education are consistent and reflective of a high-quality and prestigious brand.
Ensures that the CCPE's marketing, branding, and communication efforts on all platforms (e.g., advertising campaign, newsletter, social media, websites, collaterals) are fresh, consistent, and effective.
Identifies innovative and effective ways to market CCPE's programs to stay ahead of the competition and create positive buzz and momentum in the marketplace.
Coordinates special events and promotional opportunities to market corporate education and continual learning programs
Develops brochure/literature design concepts and other marketing content for the Center's programs in collaboration with OMC.
Revamps and maintains dynamic website via smart, innovative use of videos, photos, and stories on CCPE's website and social media channels.
Develops and maintains the department's publications, website, and social media presence.
Manages digital communications, marketing automation, and email marketing efforts.
Develops and implements HTML emails for distribution for internal and external audiences in various applications and platforms. Develops email segmentation strategy, delivering specific messages to select audiences.
Proactively identifies opportunities to promote content, news, and events on social media channels.
Establishes relevant metrics, develops reports and analyzes digital engagement performance to evaluate existing and future strategies.
Maintains editorial calendar for determining content within each news category.
Determines strategic release dates in alignment with other events.
Maintains a positive web presence by monitoring and responding to outside posts.
Continually reviews emerging technologies, platforms, innovations, and trends; advocating for and implementing new tactics, tools, and channels that add to division's digital engagement efforts.
Grows social and email audiences through tailored strategies, compelling content, and messaging; and develops meaningful metrics, and measuring and reporting email and social engagement outcomes.
Develops communication strategies to lead and execute social media and marketing efforts.
Drives day-to-day management of Twitter, LinkedIn, Facebook, YouTube, Snapchat, and Instagram, using sound judgment to research, write, edit, curate, and produce content for channels. Converts already created content into impactful messages for core audiences.
Maintains an editorial calendar for all social media channels.
Develops social media plans for special campaigns, live conferences, and other major projects.
Customer Relations & Customer Development
Helps generate new customer relationships and maintain existing relationships.
Identifies potential clients in the target market and completes appropriate research on prospective customer business needs.
Identifies key staff in businesses and cultivates relationships.
Oversees efforts to identify alumni at target employer organizations across key industry verticals to create a network of advocates to champion opportunities and to build new relationships across a wide range of industries.
Manages activities and communication with the pool of current corporate partners to generate future custom corporate education programs.
Responsible for identifying small, medium, and large size businesses in the Boston Area in key sectors.
Meets targets for obtaining and maintaining partnerships.
Gains solid knowledge of key sectors.
Collaborates with program staff to ensure a positive end-to-end experience.
Becomes a subject matter expert on CCPE processes, products, and operations and remains up to date on industry news.
Bachelor's degree in relevant field preferred
Experience with inside and outside sales strategies
Minimum of 4-5 years' relevant work experience
Possesses strong visual, verbal, and written communications skills
Ability to work independently, juggle multiple projects, meet deadlines, and ensure work quality and accuracy.
Possess a positive attitude, a collaborative spirit, and a forward-thinking mindset.
Knowledge of Social Media Platforms
Experience with HTML and CSS
Proficiency with Microsoft Office and Adobe Creative Suite
Additional Qualifications and Skills
Experience with Hubspot, Marketo, or equivalent marketing automation platform.
Previous experience working in a higher education environment
Experience with photography and videography for online use
Experience with content management systems, social media, and web-publishing tools
Internal Number: o4Xmffwm
About Suffolk University
Located right in the heart of downtown Boston, Suffolk University gives its students unparalleled access to the city and all it offers.Our college green is the Boston Common. We are steps from dozens of historic sites like the Old State House, Faneuil Hall, and the Massachusetts State House. We have no real boundaries to our campus' Boston and Suffolk blend together. That means our students have incredible access to a wealth of opportunities, whether it's museums and restaurants or internships and co-ops. At the same time, we also take pride in being a personal, student-centered school, where faculty and administrators know students by name. We take the time to recognize each student's promise, figure out what makes him or her tick, and build important mentoring relationships.As we have done since our founding, we strive for one thing at Suffolk: give students the tools they need to be successful, smart, and satisfied at whatever they choose to do.