Director of Digital Engagement and Social Media, Office of Strategic Communications and Creative Services Georgetown University
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Director of Digital Engagement and Social Media, Office of Strategic Communications and Creative Services - Georgetown University
The Director of Digital Engagement and Social Media is responsible for developing and executing the overall strategy for social media marketing and engagement efforts at Georgetown University. The serve as the institutional lead on social media, working collaboratively across the organization to create and nurture a unique 'voice and personality' for Georgetown University on social media and align strategic priorities, ensuring a more cohesive brand identity. The Director recognize the importance of social media and digital engagement as the university works to communicate effectively to multiple audiences, and applies strategic thinking to the growth of the university's digital footprint over many growing distribution channels.
Reporting to the Senior Director of Communications, the Director of Digital Engagement and Social Media has duties that include but are not limited to:
Define key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success of digital and social engagement tactics; and report high-level takeaways to senior leadership and interpret results to OCOMM staff
Support the Senior Director for Creative Services, Senior Director of Strategic Communications and AVP for Communications to develop strategies for aligning the university's communications and outreach functions
Work to educate senior leadership about the value of employing best practices in digital engagement to communicate effectively
Create and execute a comprehensive strategy to expand and innovate Georgetown's social media and digital engagement presence
Ensure university social media activities are fully integrated with other outreach efforts, including internal/external communications, media relations, fundraising, marketing and visual identity
Oversee daily management of Georgetown's top tier social media profiles, including but not limited to Facebook, LinkedIn, Twitter, Snapchat, Google+, Flickr, Pinterest, Instagram, Tumblr, TikTok, and YouTube
Lead the University's Social Media Working Group and Social Media Advisory Group - working with other departments and internal teams to develop effective social media campaigns and initiatives that highlight the university's mission and academic excellence
Help build social media advocacy throughout the university by assisting with training and sharing of best practices
Lead the development of organization-wide social media management standards, policies and guidelines for university affiliated social media accounts
Monitor social media and digital channels for emerging issues, flagging and working with Media Relations Manager, Senior Director of Strategic Communications, and AVP for Strategic Communications
Plan, create and publish content across social media platforms, working with editorial, communications and other university teams to keep abreast of stories, events and university announcements
Oversee student content producers and influencers whose stories are told across top-tier university channels, and work with Director of Content to amplify on website
Work with Director of Content to strategize on content that may draw in new audience on social media and digital channels
Oversee Digital Media Associate and assign projects as necessary
5+ years of demonstrated communications experience
Demonstrated ability to employ both the newest and established best practices in rapidly developing field of digital communications
Understanding of digital measurement analytics
Experience working in digital media space
Strong understanding of social media platforms and strategies
Working understanding of technical requirements to execute digital engagement practices
Strong interpersonal skills required to work collaboratively across many departments
Experience with creative, design, and social media tools
Ability to articulate rapidly changing practices and strategies to internal audiences without strong backgrounds in the space
Demonstrated ability to guide senior leadership in a rapidly developing space that many have not experienced
Experience and/or enthusiasm for website design and content creation
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