Assistant Director, Humanities Marketing and Communications
Location: Scotts Valley Job ID: 17854
Initial Review Date (IRD) UC Santa Cruz staff jobs are posted until filled. Application materials submitted by 11:59 pm on the IRD will be routed to the hiring unit for consideration. NOTE: Materials submitted after the IRD will be forwarded only at the request of the hiring unit. Submit your materials before the IRD to ensure consideration by the hiring unit.
The Initial Review Date (IRD) for this job is: 05-24-2021
Dept Marketing Statement University Relations supports the teaching, research, and public service of UC Santa Cruz by making and keeping deep, heartfelt connections. Building enduring relationships among students, alumni, faculty, donors, and others is the lifeblood of our work and helps to make UC Santa Cruz a thriving community of knowledge, inquiry, public service, and social mobility.
We are a welcoming group of ambitious and creative professionals pursuing our mission in support of the university's overarching purpose. We take our work seriously because we care - but we don't take ourselves too seriously! The University Relations culture is lively and dynamic; we value collaboration; and our staff is resourceful, enthusiastic, and hard-working.
The division is a fun, friendly, and open place, and our colleagues are supportive of and positive about each other's goals and aspirations. We often jump in to help where needed, rolling up our sleeves to get the job done. We dare to approach challenges as opportunities. We seek creative ways to overcome obstacles, at times with limited resources, while keeping our eye on the objective: helping students achieve their goals, providing crucial public service, and advancing life-changing research and discovery.
We hope you are inspired by what we do and are excited to contribute to our mission. We are looking for candidates who do great work, and we hope they come from a number of different backgrounds and experiences. We aspire to build an increasingly diverse, equitable, and inclusive workplace. We encourage you to apply even if you do not believe you meet every qualification for the position but possess transferable skills and experiences.
The Division of Humanities at UC Santa Cruz recognizes the humanities as the bedrock of a liberal arts education, where students develop their capacity for the reading, writing, and reasoning that prepares them for understanding, analyzing and constructing the human experience. Through focused discussions and intensive writing, our faculty engages students directly in the process of critical thinking, challenging students to examine fundamental assumptions and systems of thought. The humanities play a crucial role in UC Santa Cruz's mission to inspire and educate students for both personal and professional success. And this kind of education, for which UC Santa Cruz is justly famous, remains more important than ever as science and technology increasingly shape our world.
Housed in the Humanities Division, The Humanities Institute at UC Santa Cruz is a hub for new directions in research and teaching, cross-discipline collaboration, and public engagement. THI proudly supports faculty and student research, creating opportunities for top-notch faculty and bright, inquisitive minds. Our commitment to the public propels us to provide thought-provoking community events, fund our students to work with organizations around the world, extend our reach into local K-12 schools, and offer a welcoming, inclusive space to share insight and research about what it means to be human.
The Humanities Assistant Director of Marketing and Communications leads the development of external and internal marketing communications for the Division of Humanities at UC Santa Cruz. This position will be supervised jointly by the Senior Director of Marketing and Communications and the Dean of Humanities. In collaboration with University Relations Marketing and Communications team, the Humanities Dean and the division's Public Information Representative, development team, The Humanities Institute (THI), and departmental and divisional staff and faculty, the Assistant Director will develop an integrated marketing communications plan that includes publications, strategic marketing, and messaging to advance the division, and the division's academic departments and programs.
In addition, the incumbent will be proactive in positioning the Dean's office, academic programs, faculty, and research with external constituents.
The incumbent will manage the content and presentation of the divisional web site and related sites and will develop and post relevant information on social media platforms for the division. The incumbent will be responsible for management of the division's internal and external marketing and communications materials related to fundraising and key divisional events, and will orchestrate the planning associated with these efforts.
In addition, the incumbent will coordinate the writing of news and feature stories and the creation of other materials needed to cultivate major donors and attract high quality faculty, researchers, and undergraduate and graduate students.
This role may occasionally be called upon to support campus wide initiatives.
Note: Please be sure to include your resume for full consideration.
Pay, Benefits, & Work Schedule Salary Information: $68,000/annually. Salary commensurate with qualifications and experience.
No. of Positions: 1
Benefits Level Eligibility: This position is eligible for Full benefits
Schedule Information: Full-time, Fixed Percentage of Time: 100% Average Hours Per Week: 40 Days of the Week: Mon-Fri Shift Includes: Day
Employee Classification: This is a Career appointment
Job End Date: None
Work Location: Scotts Valley
Union Representation: None
Job Code Classification: 007477 (COMM SPEC 3)
Job Duties 60% - Communications and marketing to advance the division:
Creates and implements overall strategic marketing communications and outreach plan to establish the Humanities Division's identity, and effectively promote and position the division, its academic departments and programs, including The Humanities Institute.
When needed, coordinates with outside communications consultants in developing new messaging, branding, and collateral materials for the division and THI, and propagates new branding and messaging throughout divisional communications in web, print, video, and social media.
With appropriate coordination between University Relations and the Humanities Division, the incumbent will be responsible for all external marketing, outreach, and communication initiatives, and branding of the division. Communication channels include the division's newsletter, website, email, social media and advertising.
Writes, edits, and provides overall coordination of newsletters, web, and social media content for the division, including the Dean, its academic programs, and research centers.
Responsible for development of outreach and marketing collateral, including overseeing writing, editing, and production; includes managing the review and editing timetable and coordinating between designer, production house, and division staff. Periodically, writes speeches and talking points for the Dean and others in the division as necessary.
Responsible for communicating complex academic research to a wide audience (i.e., corporations, foundations, alumni, and friends), including those highly experienced in the subject matter, as well as lay audiences.
Responsible for extracting imperative information (i.e., vision, goals, fundraising priorities, and strategic planning) from divisional leadership, and then showcasing it to constituents.
25% - Communications related to donor cultivation and stewardship:
Develops, oversees the development of, or reviews materials and communications to promote special events, meetings, and other cultivation events and activities.
Designs appropriate fundraising materials, including donor recognition, acknowledgment letters, and other templates as needed.
Works with the Senior Director of Development to identify communication-based methods to increase private support from the division's support groups, bolster fundraising activities, enhance volunteer and donor relations, and improve the operational efficiency by creating key messages and take away pieces for the Dean's leadership councils and support groups.
Coordinates with staff from our University Relations, alumni associations, and other partner programs to prepare direct mail solicitations.
10% - Administration:
Is the principal driver of the look and feel of the divisional web presence, focusing on outwardly facing content that is both relevant and current. Responsible for designing consistent navigation on divisional sites and working with staff to update and refresh content.
Develops and monitors the budget for marketing and communications and other related activities. Monitors expenditures and ensures budgets are adhered to.
Researches and secures copyright and other legal clearances for publications, products, etc. keeping senior management informed as necessary.
Participates in campus-wide media and communications initiatives.
5% - Special projects to meet communication priorities.
Bachelor's degree and three or more years of marketing and communications experience, preferably within a higher education setting or equivalent combination of education and experience.
Solid knowledge of marketing principles, concepts, strategies and best practices.
Evidence of increasingly responsible experience in developing and managing all aspects of effective marketing and public relations plans, preferably for educational programs.
Strong written communications skills. Demonstrated ability to compose and edit copy for the web, social media, publications, press releases, and other marketing and development materials. Ability to critique work accurately and professionally and to accept edits and changes from multiple parties.
Working knowledge of fundraising, donor relations, and volunteer relations practices.
Experience in developing effective promotional materials for target audiences.
Experience in working with graphic designers and other outside contractors to develop marketing pieces from concept to implementation.
Experience with software for desktop publishing, web management, social media, and multimedia.
Strong interpersonal skills to establish and maintain collaborative working relationships both within the university and with external constituencies.
Good technical understanding of internet marketing best practices.
To ensure review of application materials by the hiring unit, they must be submitted on or before the initial review date (IRD) via the Staff Employment Opportunities web site; https://jobs.ucsc.edu. A computer is available at the UC Santa Cruz Staff Human Resources Office located at Scotts Valley Center. The Scotts Valley Center is located at 100 Enterprise Way, Suite E100, Scotts Valley, CA 95066. To learn more or to request disability accommodations, call 831-459-2009. Hearing impaired are encouraged to use the California Relay Service at 800-735-2922. UC Santa Cruz is an Equal Opportunity Employer.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. UC Santa Cruz is committed to excellence through diversity and strives to establish a climate that welcomes, celebrates, and promotes respect for the contributions of all students and employees.
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