Woods Hole Oceanographic Institution is currently searching for a Social Media Specialist to join the Communications Department. This is a temporary, casual, non-exempt position, and is eligible for casual benefits. This position will be less than 20 hours a week through 12/31/2021 with the the potential to extend into 2022 as determined by funding availability.
Are you savvy with social media, writing, and love ocean science? If yes, Woods Hole Oceanographic Institution is encouraging you to apply to for our Social Media Specialist position. Woods Hole Oceanographic Institution (WHOI) is dedicated to advancing the knowledge of our ocean and its connection with the natural world through sustained commitment in science, engineering, and education. WHOI is the worlds leading, private, non-profit ocean research organization.
The Social Media Specialist will report to the Associate Marketing Director and work collaboratively to increase brand awareness and engagement across WHOIs social media channels through content development and planning, responding and acting efficiently on the latest social media trends, and providing metrics and insights on social media behavior that could improve future social media and marketing initiatives.
Other responsibilities include but are not limited to:
Create engaging copy, imagery, and video content
Research audience preferences and discover current trends
Design posts to sustain readers curiosity and create buzz around ocean science topics
Measure web traffic and monitor SEO
Stay up to date with changes in all social platforms ensuring maximum effectiveness
Train co-workers to use social media in a cohesive and beneficial way
Facilitate online conversations with audiences and monitor and respond to queries
Report on online feedback from followers
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Suggest new ways to attract prospective customers, like promotions and competitions
Perform other functions as deemed necessary by supervisor
May be asked to work nights or weekends to staff events or live productions
Education & Experience
BS degree in Marketing, Communications, Science, or experience in Science Communications is required
A minimum of two (2) years related experience is required
Proven work experience as a Social Media Coordinator
Expertise in multiple social media platforms (like Facebook, Twitter, LinkedIn, Instagram, TikTok, Snapchat, and Reddit)
Has experience with science writing or working for a research organization
Experience using social media automation tools like Agora Pulse and Later.com
Has intermediate knowledge of Canva or design applications like Adobe InDesign
In-depth knowledge of SEO, keyword research and Google Analytics
Ability to deliver creative content (copy, image and video)
Ability to grasp future trends in digital technologies and act proactively
Must have strong skills in multi-tasking, organization, project management, scheduling, and written and verbal communication
Must be able to work independently
Must be comfortable working cross-functionally with all personality types and perspectives with the ability to voice concerns or express opinions in a professional manner
Ability to stay level-headed, has passion for social media and ocean sciences
Thrive in a fast-paced environment with shifting priorities.
Familiarity with online marketing strategies and marketing channels like paid advertising and basic digital event marketing
Experience with supporting influencer marketing to amplify social media and brands
Can work on-site periodically, but position can be mostly remote
No pre-determined physical requirements; all candidates should be encouraged to apply.
Internal Number: 2021-1439
About Woods Hole Oceanographic Institution
Woods Hole Oceanographic Institution (WHOI) is the world's leading, non-profit organization dedicated to ocean science and engineering, exploration and education. Come join a diverse organization whose curiosity, creativity, and commitment help improve the world's understanding of the ocean's importance to the plant and to society. Experience a culture of excellence, dedication, innovation and discovery.Please visit https://careers.whoi.edu for a listing of all of our openings and apply today!