A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The University of Michigan’s College of Engineering (CoE) provides scientific and technological leadership to the world. We seek to improve the quality of life by developing intellectually curious and socially conscious minds, creating collaborative solutions to societal problems, and promoting an inclusive and innovative community of service for the common good. Our graduate and undergraduate programs are highly ranked and have a strong reputation for excellence. Michigan Engineering’s graduate and undergraduate programs rank 4th and 6th in 2020/21 in the nation, respectively. Our online graduate programs consistently rank in the top 10 nationwide.
Nexus, Michigan Engineering’s home for online and professional education, supports the vision and mission of the College of Engineering. The College’s online (credit and non-credit) and professional education (non-credit) activities unlock more learning opportunities for the U-M community, organizations, and learners around the world by delivering top ranked online graduate engineering courses and degrees and by offering an innovative, engaging professional education portfolio to learners around the world.
Nexus is seeking an experienced, talented, and energetic Marketing Communications Specialist to support its marketing and outreach team in planning and executing various communications campaigns through multiple channels to keep the public, the academic/university community, faculty, industry contacts, and other stakeholders informed. This position is responsible for and participates in a wide range of activities. We are looking for an individual who can demonstrate excellent communication, interpersonal, and organizational skills, attention to detail, and a dedication to quality and customer service. The position reports to the Assistant Director for Marketing, Operations and Business Development.
Marketing Planning & Analytics (35%)
Manage marketing projects, plans, and enrollment statuses on a daily basis to guide marketing team activities, in close cooperation with Assistant Director
Develop annual campaign planning, including messaging and channel strategy for programs and portfolios
Collaborate with marketing team on the planning and implementation of plans to promote the professional and online programs, develop new markets, and increase enrollments
Track data and analyze the return of various marketing activities to evaluate their effectiveness and provide recommendations for new approaches
Create and manage the digital editorial calendars including web, social, and email marketing publishing schedules, in collaboration with Frontline Marketing Coordinator
Digital Marketing & Content Creation (30%)
Create messaging, marketing campaigns, and web content for new and existing programs and faculty resources
Collaborate with instructors and industry partners to create shareable value-added content to drive leads, subscribers, and awareness
Create and edit news stories and digital content for websites, social media, email marketing, blog posts, digital newsletter, etc. in accordance with the editorial calendar
Manage Google Ad campaigns and oversee budget to increase effectiveness and optimize performance, in collaboration with Assistant Director
Support Frontline Marketing Coordinator with creating and implementing social media campaigns aimed at increasing awareness, connecting with past and future learners, and improving communications with target audiences
Client Relations & Lead Generation (20%)
Generate leads and nurture relationships to increase and diversify participation in programs
Attend campus-wide and off-campus events (e.g. conferences, corporate education information sessions, etc.) to promote programs once travel is permitted
Generate custom program leads through professional programs, career fairs, receptions, and networking events
Coordinate with faculty and company contacts to develop and win custom program proposals
Collaborate with Assistant Director to write marketing proposals for professional development programs
Market Research & Portfolio Management (15%)
Create market research reports to help inform the decision-making process for new courses and programs
Conduct primary and secondary research to analyze the market for new and existing professional courses and programs
Make recommendations for updates or additions to program portfolio
Assist CoE Graduate Education Marketing Communications Specialist in conducting market research, writing reports, and coordinating external market research projects (if needed) to identify emerging trends and student / industry demand for new engineering programs across the College of Engineering
Bachelor’s degree in communication/marketing or related field, liberal arts, business
Minimum four years’ communication/marketing experience
Demonstrated experience in:
Strategy, planning, and execution of digital marketing campaigns in collaboration with a marketing team
Developing content, writing, and editing detailed original work for a variety of marketing channels with a focus on digital marketing (website, targeted email, social media, presentations, feature articles) as well as reviewing the communication work of others
Website content management
Analyzing and creating reports on primary and secondary market research
Generating client leads and nurturing custom relationships
Paid marketing channels and technologies, including paid search (Google Ads) and social network advertising
Excellent verbal, written, and presentation skills; demonstrated the ability to communicate effectively both orally and in writing
Creative thinker with an analytical ability to use data to inform decisions
Proven project management and time management skills with the ability to deliver on time and to follow through on multiple commitments
Experience with PowerPoint, Excel, and Google Suite
Desire and ability to learn new things, creatively problem solve, and be agile and flexible with change
Experience with technology especially related to inbound marketing
Ability to work both independently and as a member of a dynamic team
Willing to travel and attend evening events on a regular basis once travel is permitted
Higher education marketing experience
Familiarity with online and professional education
Michigan Engineering’s vision is to be the world’s preeminent college of engineering serving the common good. This global outlook, leadership focus and service commitment permeate our culture. Our vision is supported by a mission and values that, together, provide the framework for all that we do. Information about our vision, mission and values can be found at: http://strategicvision.engin.umich.edu/ .
The University of Michigan has a storied legacy of commitment to Diversity, Equity and Inclusion (DEI). The Michigan Engineering component of the University’s comprehensive, five-year, DEI strategic plan—along with updates on our programs and resources dedicated to ensuring a welcoming, fair and inclusive environment—can be found at: http://www.engin.umich.edu/college/about/diversity.
Job openings are posted for a minimum of 14 calendar days. The review and selection process may begin as early as the 15th day after posting. This opening may be removed from posting boards and filled any time after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 196059
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.