Job Summary/Basic Function: The Assistant Director of Enrollment Communications is a vital team member who works in the Department of Enrollment Marketing and Communications, and in close partnership with the Office of Admission, as Teachers College, Columbia University seeks to recruit, enroll, and retain new and continuing students. The Assistant Director will have a hands-on role in managing, producing, assessing, and serving as counsel for all enrollment communications—email, print publications, website content, social media, and other online digital marketing efforts.
A highly collaborative role, the Assistant Director will also work with various campus units and within established College brand standards and governance to ensure associated communications strategies strategies and tactics promote and support enrollment goals.
Research, write, proofread, and edit copy for all forms of enrollment management communications—email, print, web, etc.
Review and edit enrollment materials for consistency and accuracy.
Develop and manage email campaigns to prospective, admitted, and enrolled students based on the admission cycle, events schedule, and communications calendar.
Assist in the development of communications policy and protocol and serve as counsel on communications strategy and best practices across the College, and particularly to the Directors of Admission & New Student Enrollment, Financial Aid and the Registrar.
Develop social media strategy and oversee implementation.
Liaise with all administrative and academic departments, including faculty members, College-wide to maximize content integration.
Research and evaluate current methods and trends in print and electronic communication.
Develop and maintain expertise in the communications function of the College’s CRM.
Supervise one full-time communications staff member.
Bachelor’s degree in marketing, communications, English, or related writing-intensive field from an accredited university.
Minimum five (5) years of experience in higher education marketing or communications, including utilization of marketing automation platforms, website content management software, and customer relationship management systems. Experience with Technolutions Slate is strongly preferred.
Ability to write for a variety of audiences, in particular prospective graduate students.
Familiarity with university admissions and enrollment management functions.
Working Knowledge of HTML.
Strong editing skills
Enjoys working independently and collaboratively
Creative problem-solver with strong attention to detail
Social media experience with an interest in social media trends and analytics
*Final candidates will be asked to provide a portfolio of writing samples with a social media test on the day of the interview.
Internal Number: 508226
About Teachers College, Columbia University
Teachers College, Columbia University, is the oldest and largest graduate school of education in the United States, and also perennially ranked among the nation's best. Its name notwithstanding, the College is committed to a vision of education writ large, encompassing our four core areas of expertise: health, education, leadership and psychology.