Department: College of Visual & Performing Arts (CVPA)
Audience Development and Insights Coordinator
The Audience Development and Insights Coordinator is responsible for coordinating audience development efforts for the Center for the Arts, as well as marketing data analysis and market research within the College of Visual and Performing Arts marketing team that also supports the Hylton Performing Arts Center and academic units. This includes grassroots marketing, providing updates and analysis of audience and sales data, coordinating market and audience research, and supporting targeting and segmentation efforts for the marketing team.
Collaborate with marketing personnel to maintain and grow grassroots database of sales prospects and community contacts targeted to particular kinds of performances. For the Center for the Arts (CFA), coordinate contact with those contacts throughout the season as appropriate to encourage attendance, group sales, or awareness;
Coordinate delivery of marketing materials on-campus and off-campus in promotion of CFA events. Collaborate with Hylton Center staff on audience development work; and
Collaborate with marketing staff to provide audience lists for direct mail, email, and advertising purposes.
Market Research and Analysis:
Coordinate the marketing research and audience survey efforts of the CVPA marketing department, primarily for the Center for the Arts and the Hylton Performing Arts Center;
Work together with the Director of Marketing and Communications to procure outside marketing research as needed; and
Develop reporting tools and schedules to communicate research data to the marketing team and leadership team effectively. Maintain these tools and reports and oversee organization, storage, and sharing of this information.
Data Tracking and Analysis:
Provide statistical analysis of ticket sales, student tickets, and attendance data to finance, marketing, and leadership teams;
Work with Director of Marketing and other staff stakeholders to determine data that will be tracked over time and the methods used;
Create data visualizations and other appropriate presentation aids for reporting to administration, leadership, and boards; and
Maintain weekly sales reports for both performing arts centers.
B.A. in English, journalism, or a related area or equivalent experience;
Working knowledge of data analysis, and market research systems, and windows-based programs;
Ability to collaborate with a wide cross-section of faculty and staff;
Familiarity with the arts and performing arts centers, and their audiences;
Experience maintaining, analyzing, and providing visualizations of data;
Knowledge of industry best practices for audience surveys; online survey tool experience;
Excellent communications skills; and
Familiarity with MS Office programs.
Familiarity and experience with CRM systems and/or ticketing platforms; and
Previous experience in a university or in an arts environment.
20-25 hours per week; telework during COVID; Some or all hours in the Fairfax office post-pandemic
Salary: Commensurate with education and experience.
Location: Fairfax, VA
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Special Instructions to Applicants:
For full consideration, applicants must apply at https://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.
Internal Number: 49704
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.