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Senior SEO Specialist-Associate Director
Location: Hyde Park CampusJob Description:Increases website traffic and leads through paid and organic searches.Leads search meetings with partners to discuss reporting, best practices, and opportunities.Develops search engine optimization strategies for Chicago Boothâ™s website.Conducts keyword research and competitive analysis to understand opportunities and gaps.Creates on-page recommendations across the site (technical and semantic) and off-page recommendations, and implement those recommendations when applicable.Recommends and implements technical SEO to lead to better crawling and indexing â“ such as XML Sitemaps, site speed alterations, structured data markup, etc.Develops and executes an internal and extern
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