Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is in the Department of Medical Public Affairs. The position is located at the Mid Campus Center. This position is for the Medical School Campus.
The Content Strategist will work with the Integrated Marketing and Branding Division, Web Communications staff, and campus partners to develop web content that is useful, well organized, grammatically correct, tailored to users’ needs and in concert with the School of Medicine’s communications objectives. Another major function of this position is to respond to campus partner queries and requests regarding use of our custom WordPress theme (the WashU Web Theme, https://sites.wustl.edu). The ideal candidate will have extensive expertise in the analysis, organization, development and refinement of written content for websites, a working knowledge of CMS-based web publishing, experience in a training and/or advisory role, strong interpersonal communication skills, and a desire to work with people who have varying levels of web experience.
PRIMARY DUTIES AND RESPONSIBILITIES:
Create, edit and maintain content strategy and content creation plans, information architecture, and text-based content for new and revised sites. Work with other staff as members of a multidisciplinary team who each contribute to excellence in web-based communications at Washington University School of Medicine.
Serve as the primary point of contact to advise WashU Web Theme users on content strategy, troubleshooting and use of the theme. Write and manage product documentation. Develop training materials and provide exceptional training to users. Plan and execute communications to users regarding theme updates. Cultivate and foster positive relationships with users. Participate in development of web theme enhancements.
Analyze user needs and client objectives to audit and evaluate the content and usability of existing sites.
Work with staff in various departments to ensure content design is user-centric and consistent in style, format and quality. Collaborate with the usability and audience research experts to develop user polls, user identification methods, best-practice guidelines and usability testing.
Create taxonomies and metadata frameworks for grouping and tagging content.
Identify and evaluate opportunities to reuse or streamline content across the School of Medicine’s website, its secondary and social media sites, and the university enterprise.
Work with the Executive Director of Integrated Marketing and Branding and the Web Communications Manager to plan and conduct user testing.
Serve as an expert on and resource for writing for the web; identify, learn, share and implement new industry techniques, practices and technology.
Perform other duties as assigned by the Director of Editorial Services and Digital Communications.
A bachelor’s degree in English, Journalism, Communications or Marketing.
At least five years of professional experience with writing, editing and optimizing content for digital communications.
A strong portfolio that demonstrates knowledge in writing and organizing content for the web.
Experience with web content strategy and writing/editing for the web.
Experience using a web content management system (preferably WordPress).
Experience resolving user queries, recommending solutions and guiding users through product features and functionalities.
Demonstrated ability to work independently and in teams.��������������
Experience with web content development and monitoring strategies is highly desirable.
Experience with customer relations and user training is highly desirable.
At least two years of direct experience in a health-care setting.
Experience with content management systems and databases.
Mastery of best practices of writing for the web.
Ability to organize multiple layers of content and maintain consistency in voice, key messaging and site architecture; ability to engage in an iterative writing process, negotiate input and incorporate revisions from multiple subject-matter experts.
Ability to work independently and with others in a team-based environment.
Excellent verbal and written communication skills.
Excellent presentation and interpersonal skills.
Ability to work well with faculty, administration and staff in a matrix organization.
Extensive experience with analyzing and creating content for complex websites, including the creation of taxonomies.
Ability to interpret academic subjects related to medicine and health care to lay audiences.
Experience with search engine optimization and search engine marketing practices.
Expert level of attention to detail.
Experience with web analytic packages.
Knowledge of Associated Press style.
A commitment to work within the university’s established organizational structure.
A commitment to independent higher education, in general, and to Washington University, in particular.
Applicant Special Instructions:
Ability to travel to and from client meetings at the School of Medicine; travel to on- and off-campus locations as needed, per client requirements.
The hiring range for this position is $52,942 - $68,815 annually.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.