The Publicity/Marketing Coordinator is a full-time, grant-funded position. Under the general supervision of the Principal Investigator (PI) and housed in the Neag School of Education's Department of Educational Leadership (EDLR), the individual will carry out to maximize the effectiveness of digital communications to internal and external stakeholders of the Husky Programs team. The team is supported by U.S. Department of Agriculture funding (SNAP-Ed) to provide nutritional and physical activity education to Connecticut residents qualifying for SNAP benefits.
DUTIES AND RESPONSIBILITIES
Assists in planning and developing branding initiatives, promotional strategies and a marketing and communication plan designed to attract SNAP/EBT recipients and SNAP eligible residents in CT to participate in targeted online education initiatives (live and pre-recorded virtual events as well as web-based content.)
Leads a team of staff and students who provide content and creative development of online and print-ready materials related to the SNAP4CT platforms. Managing includes:
Assignment of duties and projects to ensure that priority items are given close attention and deadlines are met
Production of digital (video, web-based, and social media) and print-ready materials
Consultation with faculty, staff members and students in the creation of nutrition and physical activity resource materials (static and video) in a web-friendly format, and effective promotional strategies
Works continually to expand their own and others' understanding of SNAP-Ed recipients, the current and historical policies and structures impacting them, and the most effective strategies in providing nutrition and physical activity education.
Manages the www.SNAP4CT.org website, associated domains and the social media platform that support nutrition and physical activity education and communications that flow across the platform.
Maintains working relationship with internal and external stakeholders such as SNAP participants, community partners, funding agency, SNAP-Ed implementing agencies and others as deemed appropriate, to promote the www.SNAP4CT.org website and associated social media platforms.
Researches advancements in, and remains current with, industry standards and best practices in the realm of website and social media management and search engine optimization, along with sponsoring agencies' policies as they pertain to program activity. Maintains working understanding of relevant University, Neag School, and department electronic systems, policies and applications.
Works closely with grant evaluation team to support and integrate SNAP-Ed evaluation framework into all digital platforms, and engages in the grant reporting process.
Assists in developing and managing digital communications budget including existing Google Ads campaign and Facebook promotions, assesses the effectiveness of all digital initiatives through Google Analytics, Facebook Insights and Hootsuite metrics.
MINIMUM QUALIFICATIONS
Bachelor's degree in related field.
Two to three years of post-graduate professional experience in digital communications.
Clear commitment to, increasing diversity and fostering an inclusive and equitable working and learning environment.
PREFERRED QUALIFICATIONS
Master's Degree in a related field.
Substantial content knowledge with nutrition or physical activity.
Demonstrated experience with community-based systems.
Demonstrated experience in a team-based work environment.
APPOINTMENT TERMS
This position is full time (100% employed), grant-funded position with excellent benefits.
TO APPLY
Please apply online at https://hr.uconn.edu/jobs, Staff Positions, Search #495023 to upload a resume, cover letter, and contact information for three (3) professional references.
Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.
This job posting is scheduled to be removed at 11:55 p.m. Eastern time on March 12, 2021.
All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default.asp.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University's teaching, research, diversity, and outreach missions, leading to UConn's ranking as one of the nation's top research universities. UConn's faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
See Job Description
Internal Number: 495023-2276_1613672874
About University of Connecticut
The University of Connecticut is a national leader among public research universities, with more than 30,000 students seeking answers to critical questions in classrooms, labs, and the community. A culture of innovation drives this pursuit of knowledge throughout the University’s network of campuses. Connecticut’s commitment to higher education helps UConn attract students who thrive in the most competitive environments, as well as globally renowned faculty members. Our school pride is fueled by a history of success that has made us a standout in Division I athletics. UConn fosters a diverse and vibrant culture that meets the needs and seizes the opportunities of a dynamic global society.
