Director of Marketing & Partnerships (7555U) 14748
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Application Review Date
The First Review Date for this job is: February 25, 2021
The Greater Good Science Center at UC Berkeley (GGSC) studies the psychology, sociology, and neuroscience of well-being and teaches skills that foster a thriving, resilient, and compassionate society. Since 2001, it has provided a bridge between researchers and the public, producing a range of events, trainings, and multimedia resources that combine science and storytelling, including its award-winning online magazine, Greater Good.
We are looking for a collaborative and resourceful Director of Marketing and Partnerships who is excited to work at the intersection of journalism, science, and well-being. They will help us amplify our efforts to turn research into practical resources that foster personal happiness, stronger relationships, and a more compassionate society.
The Director of Marketing and Partnerships occupies a unique and pivotal place within our organization: They are (for now) the only full-time member of our marketing team, but they will work closely with every other department head in the GGSC. They are primarily responsible for ensuring that the GGSC's varied programs and contentincluding Greater Good, our popular podcast (The Science of Happiness), online courses, public events, and other major initiativesall reach a wide and diverse audience (more than 1 million people each month). They also lead our efforts to raise our public profile and increase our impact through social media, organizational partnerships, and media coverage.
The ideal candidate has strong experience in content distribution, event promotion, and digital marketing, especially on social media. They will develop a marketing strategy for GGSC programs and products, working in collaboration with (and reporting to) the GGSC's executive director. They will also work closely with the GGSC's editorial team to keep up with our daily website content while also identifying longer-term audience trends and opportunities. We are particularly interested in candidates representing diverse backgrounds and perspectives, who can advance our efforts to engage more diverse partners and audiences.
Content Distribution & Marketing Strategy:
Distribute all GGSC contentincluding articles, videos, and The Science of Happiness podcastwidely through a range of digital and other channels, including e-newsletters, social media, and syndication partnerships with other platforms and media outlets.
Lead and elevate the GGSC's social media presenceparticularly on Facebook, Twitter, and Instagramwhich includes developing a strategy across platforms, expanding the GGSC's base of followers, regularly posting GGSC and other content, and tracking metrics.
Pitch the GGSC's work to major media outlets and respond to incoming media requests.
Ensure consistent branding of the GGSC across its platforms.
Develop short-term and long-range marketing plans and develop annual marketing budget in coordination with the GGSC Executive Director.
Strategic Partnerships & Audience Development:
Develop and manage partnerships with other programs and organizations, with a particular focus on (a) getting GGSC content into the hands of partners who can apply it in different sectors, including education, health care, and business, and (b) capitalizing on revenue-generating opportunities for our content and programs.
Maintain the GGSC's database of partners and other contacts relevant to marketing activities, including content distribution and event publicity.
Conduct audience research and lead an annual survey of Greater Good's readership, to determine how we can best expand, diversify, and serve our audience and better understand the market for new GGSC offerings, including revenue-generating opportunities.
Track and analyze metrics of successincluding website and newsletter data, audience feedback through surveys and testimonials, social media metrics, and media coverageto help shape the direction and content of our programs, with an ethos of continuous improvement to ensure that the GGSC is learning from past efforts to improve its work moving forward. Deliver regular reports to staff.
Event & Program Promotion:
Promote the GGSC's events (in person and virtual), including workshops, institutes, and online courses, to wide and diverse audiences through digital/web, print, direct mail, and partnerships.
Lead strategy and execution of communications campaigns for specific GGSC initiatives and products.
Own and update the GGSC's organizational website (ggsc.berkeley.edu) to feature our latest events, major initiatives, and other activities.
At least five years of experience in marketing/communications
Knowledge of marketing principles and best practices, particularly in the fields of publishing and journalism
Strong social media skills and knowledge of best practices to maximize social media engagement
Understanding of best practices in digital marketing and audience development
Excellent written and interpersonal communication skills
Strong project management and problem-solving skills
Bachelor's degree in related area and/or equivalent experience/training.
Understanding of market research techniques
Experience and comfort with content management and e-newsletter platforms (e.g., Mailchimp or similar), as well as with Google Analytics
Experience with Salesforce or a similar CRM platform strongly preferred
Experience with event promotion strongly preferred
Affinity for the GGSC's mission and programs strongly preferred
Salary & Benefits
This is a monthly paid (exempt) position. Annual salary is commensurate with experience within the range of $80,000 - $89,000.
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.