Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
Social media communications have the potential to inform, engage and inspire. Social media platforms such as Facebook, Twitter, YouTube, Instagram, LinkedIn and others offer unique opportunities to support the educational, research and clinical missions of Mallinckrodt Institute of Radiology (MIR). The Social Media Coordinator is responsible for implementing social media communications for MIR at the direction of the Content Writer/Strategist. In addition, this person will be responsible for maintaining consistent branding and messaging across social media, email and other digital platforms.
PRIMARY DUTIES AND RESPONSIBILITIES:
Writes, edits, coordinates and monitors content across various social media platforms.
Provides additional copywriting support for various digital marketing materials, including blog posts, newsletters, eblasts, ad campaigns and website content.
Maintains message calendar for all social media content.
Tracks and analyzes social media posts and campaigns to ensure goals are met, and that social media activities are linked to desired outcomes.
Attends events, both on and off campus, to collect content for social media.
Bachelors degree in English, journalism, communications or marketing, with a mastery of writing for the web.
Extensive familiarity with social networks (Facebook, Twitter, blogs, YouTube) and emerging technologies (including mobile), Internet culture and etiquette.
At least two years of experience with the development, editing and optimization of content for digital communications, preferably within the health or higher education industries.
Critical skills and expertise:
Excellent writing, verbal and organizational skills.
Up-to-date with social media and email marketing best practices and best practices for professional networking sites.
Ability to work independently and as part of a team.
Skilled in synthesizing complex information.
Ability to think strategically and tactically.
High level of attention to detail.
General knowledge of Photoshop.
Expertise with digital, interactive media.
Ability to work well with faculty, staff, students and administrators.
Familiarity with tools for tracking, scheduling and monitoring social media initiatives.
Knowledge of Associated Press style preferred.
Ability to manage multiple tasks of varying degrees of complexity.
Interest and/or experience in medicine and/or science.
This position is full-time and works approximately 40 hours per week.
Department Name/Job Location:
This position is in the Department of Radiology. The position is located at the East Building. This position is for the Medical School Campus.
The hiring range for this position is $44,054 - $56,139 annually.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
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