Saint Joseph’s University is a private, Catholic, Jesuit institution and we expect members of our community to be knowledgeable about – and to make a positive contribution to – our mission. Saint Joseph’s University is an equal opportunity employer that seeks to recruit, develop and retain a talented and diverse workforce. The University is committed to the diversity of its faculty and staff so that our students, our disciplines and our community as a whole can benefit from the multiple perspectives it offers. The University seeks qualified candidates who share our commitment to equity, diversity and inclusion. EOE Saint Joseph’s University prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator, e-mail email@example.com, visit Campion Student Center suite 243, or call 610-660-1145. To learn more about the University’s Title IX policies, the process for filing a report or formal complaint of sex discrimination, sexual harassment, or other form of sexual misconduct, and the University’s response to reports and/or formal complaints, please visit www.sju.edu/titleix. Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights.
The Multimedia Copywriter is responsible for developing creatively conceptualized and smartly written marketing collateral across various channels, with a focus on video, web and digital advertising. The position creates work that is aligned with University’s brand strategy, voice and personality to achieve the University’s marketing goals.
Primary Responsibilities: - Develop brand-appropriate, creative content for various channels, with an emphasis on web and digital-first advertising content. - Writes scripts for internally and externally facing University videos. - Serves on the team overseeing YouTube strategy for the University. - Write attractive and effective copy aligned to brand strategy for a variety of audiences (i.e. prospective students and parents) and formats (e.g., web, Facebook, Instagram, LinkedIn, emerging media, etc.). - Collaborate with the creative, marketing and content teams to develop and present campaign/content ideas that contribute to the marketing strategy. - Maintain copy library and communicate across functions to ensure consistency and alignment. - Use SEO best practices to optimize content and increase visibility.
Secondary Responsibilities: - With the senior copywriter and creative director, ensure that the brand standards guidelines are maintained. - Assist with project management on multimedia projects. - Produce other forms of content, including scripts, print collateral, articles, etc. - Other duties as assigned
Required: - Bachelor’s degree in English, creative writing, advertising, marketing or related field. - At least 1-3 years of experience as a copywriter, in house or in a creative agency setting. - Experience working on multimedia, multi-channeled campaigns. - Understanding of target audiences, including generational nuances and trends. - Experience with social media marketing and understanding of SEO best practices. - Portfolio containing finished professional pieces as well as conceptual work. - Superior written and verbal communication skills with the ability to receive and assimilate critical feedback while adhering to deadlines and production schedules
Preferred: - Familiarity with higher education industry and dynamics. - Experience promoting youth-centric brands or services.
The position may require long periods spent in front of a computer. - In addition, weekend and after hours work may be required.
About Saint Joseph's University
For over 160 years, Saint Joseph’s University has been engaging men and women in a rigorous Jesuit education that empowers them to become leaders in their industries and communities. An expansive liberal arts curriculum that serves as a foundation for all students, combined with programs tailored to meet the needs of complex and evolving fields prepare students for all of their post-graduate pursuits. As a Jesuit institution, guided by a faith that promotes justice, Saint Joseph’s University educates for a higher purpose; service is central to the Jesuit identity, and students are expected to improve the common good by utilizing their skills and knowledge to promote tolerance, compassion and social justice.