Job no: 495244 Work type: Staff Full-time Department: Communications and Public Affairs Location: Wilf Campus, 500 West 185th Street, NY, NY Categories: Communications/Marketing/Media
Position Summary: The Content Development Manager reports directly to the VP and Chief Marketing & Enrollment Officer on an interim basis and will lead content development across university functional areas, manage professionals in the editorial group, and interface with leadership across the University including the president's office, provost, student life, institutional Advancement, legal and counterparts at all the undergraduate and graduate schools. In the external media arena, this position requires creative and strategic outreach to relevant editors and reporters in the general press and Jewish newspapers.
Day-to-day in-house lead for the University' editorial and communications efforts in the U.S. and Israel; build awareness and recognition of the University to key constituencies as a leading academic institution with a unique positioning, working closely with the Chief Marketing & Enrollment Officer and department's team of communications professionals
Develop a deep knowledge of our faculty and University activities, secular and religious, to identify and place strategically selected stories and respond to queries that demonstrate that this is a University that is doing important scholarly work that impacts the world.
Strategically control Web content to promote schools/colleges to modern Orthodox students around the world, prospective students and their parents, and donors
Recognize opportunities for news and cover or assign coverage of events, programs and newsworthy activities; assign and manage writers (in-house and freelance) and edit their work for University style and messaging
Write content for online and print news publications and other marketing vehicles as needed and utilize a Web content management tool to post online stories, videos, stills, etc.
Establish and maintain owned media channels, and help direct the marketing and communication efforts of University departments and programs
Oversee University-wide email schedule, design and distribution, ensuring proper branding and messaging through iModules platform.
Team with ITS, HR and other CPA professionals to develop, launch and maintain the University's Intranet
Liaison with the Einstein and Cardozo communications and public affairs departments on media relations
Work closely with the Chief Marketing & Enrollment Officer and the Office of the President on key messaging, media relations, issues management and crisis communications efforts
Work closely with the Chief Marketing & Enrollment Officer, Director of Advertising and Interactive Media, and Director of Creative Services on recentralizing CPA functions
Oversight of the YU news blog and faculty news blog- editorial calendar, social posts for YU main. Strategic oversight of internal publications- identifying stories, managing the editorial team on this.
Developing editorial calendar, determine needs for photo/video, exploring additional content extensions- Podcasts, brochures etc
Further expand our social media footprint- working with the Directors to grow earned media channels
Work with external communication agencies as needed to identify PR opportunities
Experience & Educational Background:
3+ years of experience in content development or communications, preferably in an education or Jewish Communal Organization
Bachelor's degree in journalism, English or media
Knowledge of the Jewish Community and sensitive to its issues and practices
Skills & Competencies:
Understand the Jewish Community and the key players in it
Discrete, positive, energetic, creative, hard-working, a team player, has a sense of humor
Brings an understanding of nuance, good judgment, internal and external politics
Knowledge of secular and Jewish media, with close relationships in both
Possess a keen knowledge of the institution, its message and vision to accurately direct a team of writers and establish relationships with key newsmakers and sources including academic programming
Excellent written and oral skills as well as outstanding interpersonal skills
Experience with and accomplishments in the mainstream, trade and digital media
Ability to articulate the university's mission to different constituencies in a targeted manner
About Us: Founded in 1886, Yeshiva University (YU) has a strong tradition of combining Jewish scholarship with academic excellence and achievement in the liberal arts, sciences, medicine, law, business, social work, Jewish studies, education, psychology, and more.
We are a leading global educational institution that employs 2,000 people across our various campus locations -- Wilf Campus, Beren Campus, Brookdale Center, Resnick Campus in the Bronx, the Gruss Institute in Jerusalem, the Boys High School in Manhattan and the Girls High School in Queens. From the distinguished faculty who teach here, to the dedicated staff, we work to fulfill our mission through all that we teach, by all that we do and for all those we serve. We seek to attract and retain engaged and committed individuals who contribute to an exciting working environment, where there is a sense of community and belonging, balanced with a significant cross section of people from diverse backgrounds working and studying together.
The University offers an excellent compensation package, and a broad range of employee benefit plans, including immediate participation in the University's retirement plan. Staff members are typically eligible for four weeks paid vacation each year and have access to a shuttle to nearby subway locations.
Equal Employment Opportunity: Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.
Yeshiva University has been transforming lives for more than a century. Nowhere but here can students have a personal, small college experience while benefitting from the academic rigor of a top ranked research university. Since its inception YU has been dedicated to melding the ancient traditions of Jewish law and life with the heritage of Western civilization, and each year we celebrate as future leaders make YU their home. Yeshiva University is an equal opportunity employer committed to hiring minorities, women, individuals with disabilities and protected veterans.