The Associate Vice President of University Marketing and Communications (AVP-UMC) works in concert with the Vice President for University Advancement (VPUA), the Associate Vice President for University Advancement (AVP-UA), the University President, members of the university community, and University communications staff to strengthen the university’s reputation as an internationally recognized public regional comprehensive University. The AVP-UMC will work closely with the VPUA to establish the strategic direction of the unit and to develop comprehensive, innovative solutions to enhance the student recruitment and fundraising outcomes, as well as the overall university brand.
Bachelor's degree in Marketing, Public Relations, Communications, New Media, or related field.
Eight (8) or more years of increasingly responsible roles in strategic marketing, public relations, communications or related field in either the public or private sector, or combination of both.
Proven expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two.
Proven understanding of the dynamic worlds of digital and social media with the ability to create content, manage creative talent in content creation, and grow brand awareness in these channels.
Proven success in managing, motivating and supporting creative people and building a cohesive marketing unit. Experience with identifying talent, building teams and recommending appropriate staffing models to support overall goals and objectives.
Effective leadership, ability to manage change, build strong relationships with people from diverse areas of the university and inspire those outside their direct sphere of control.
Catalyst for change: someone who is willing to challenge the status-quo and has well-thought out recommendations and ideas.
Demonstrated success in relevant leadership roles in marketing required; experience in a major media market is a plus.
Experience in placing and managing large scale advertising campaigns, and managing ad buys with print, radio and digital channels using data-driven expertise in marketing, branding and digital tactics.
Experience working with communications teams and/or departments in support of unified brand messaging.
Demonstrated commitment to fostering a diverse working and learning environment.
Experience in higher education marketing and/or communications.
Master’s degree in related field.
AdWord Certified/Marketo Certified expert.
Demonstrated success in relevant leadership roles in marketing required; a solid mix of public/private industry, higher-education and nonprofit experience desired.
Experience in developing lead generation strategies is highly desirable.
Experience working with technology teams including a working knowledge of CRM systems.
Working knowledge of backend website development practices.
Demonstrated commitment and ability to producing communications and growing brand awareness among diverse communities.
Work safely at all times, which includes but is not limited to, participating and completing all required safety trainings, as well as performing all job tasks in accordance with Minnesota State University, Mankato policies and procedures utilizing appropriate tools, equipment and personal protective equipment.
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Minnesota State University, Mankato is where tireless thought and innovative research bring real solutions to real needs. The University's environment of big ideas coupled with real-world thinking equip Minnesota State Mankato students to go well beyond expectations and into exciting, rewarding futures.A growing international reputation for breakthrough research distinguishes the University, as does the unique quality of life that marks the proud community of greater Mankato.