The Communications Department within WVU Extension Service at West Virginia University is seeking applications for a Multimedia Specialist. This position assists with the creation, design and execution of digital media for WVU Extension Service, including video, web content, email communications, social media and other marketing communications. The person works collaboratively with Communications' team members and others to provide innovative and creative communications to showcase the work of WVU Extension. Reports to the Director of Communications and Marketing for Extension.
In order to be successful in this position, the ideal candidate will:
Produce engaging, interactive content for multi-channel distribution for diverse audiences, including those with disabilities.
Scope architecture for digital and multimedia projects using wire frames and storyboards.
Photograph/video subjects for use as design elements and acquire high-quality stock content from other repositories.
Enhance photographs and digital imagery to create high visual impact as well as produce artistic and infographic elements.
Manage video, digital and multimedia assets for routine access and long-term archival.
Receive and incorporate feedback from clients and team members to produce high quality work.
Provide video training opportunities for Extension faculty/staff.
Assist with the production and management of web content and email to facilitate requests and produce high-quality results.
Design graphical user interfaces, websites, HTML-based email, social media, and content elements and supporting multimedia, which are accessible for those with disabilities.
Create standards-compliant and cross-browser compatible content for delivery via the web, email and other digital mediums.
Develop web and email templates (as well as final-product pages/email) and social media components (headers, covers, etc.)
Transfer web and email designs from pre-production to production by programming using HTML and CSS.
Review and test adequately before implementing or changing a project and assist with ongoing quality assurance efforts.
Troubleshoot, document and help resolve problems associated with compatibility issues.
Research audiences for projects to segment and target each audience with the proper information in the most appropriate format.
Design content and consider how it may be repurposed in different mediums for delivery to multiple diverse audiences.
Use commonly accepted standards to repurpose relevant visual, print, web content for multimedia.
Evaluate and adapt content from other (offline and online) sources, adhering to copyright and institutional policies.
Research standards, best practices and trends and integrate concepts to improve products and operations.
Collaborate with internal team members to ensure adherence to organizational and institutional brand and style guides.
Collaborate with extended team members from the organization including Extension Technology and University Relations.
Design headers, footers and content for third-party sites and applications as needed to support the organization's goals.
Work independently and as part of a team to plan and execute projects including high traffic websites, email blasts reaching thousands of readers and other media-intensive projects, like variable length videos and digital signage.
Work collaboratively as a team member to assist others while appreciating differing backgrounds and expertise.
Hold or participate in initial and follow-up meetings to identify and prioritize project ideas and goals with clients.
Coordinate and evaluate others' work related to web, email, social and digital media content creation and management.
Assist with developing and evaluating goals related to web, email, social and digital media content strategies.
Teach others about web, email, social and digital media related design issues.
Supervise students, interns, volunteers and other third-party vendors involved in web, email, social and digital work.
Promptly report any perceived or real issues, problems or violations to appropriate personnel.
Maintain current knowledge of design, development, software, hardware, standards, guidelines and best practices.
Research standards, best practices and trends and integrate concepts to improve products and operations.
Attend trainings, meetings, and other learning events dedicated to web, email, social, digital media content communications, marketing and management.
Travel independently to on-campus and to off-campus locations as necessary for project meetings, project media events, etc.
Use good file and content management practices to efficiently organize and share projects.
Use project management tools and other processes to collaborate and document work with team members and clients.
Trustworthy with completing time- and information-sensitive projects on time, prior to deadlines.
Communicate project needs and potential scheduling issues and provides status updates on a regular basis.
Perform other miscellaneous duties as needed and required.
Assist with other duties, as assigned.
Bachelor's degree (or equivalent combination) in visual communications, creative arts and graphic design with an emphasis/focus on multimedia.
Two (2) years of progressive experience working to design, develop and distribute accessible content for web and email; large web site experience desirable.
One (1) year of experience working with formatted email design and delivery to ensure optimization.
Two (2) years of experience with programming and optimizing HTML/CSS.
Two (2) years of creative experience working to design, develop and distribute accessible multimedia and video content; educational background preferable.
One (1) year of experience with producing video for both online and offline viewing.
One (1) year of experience in marketing preferred.
Advanced knowledge of HTML, CSS and RSS.
Advanced knowledge of graphic design, photography and videography.
Advanced knowledge of applications in the Microsoft Office Suite and Adobe Creative Suite.
Sound knowledge of video and sound recording, editing and production techniques.
Sound knowledge of English language and grammar usage, sentence structure.
Sound knowledge of Section 508 of the Disabilities Act.
Sound knowledge of content management and digital asset management principles.
Sound knowledge of standards, policies, guidelines and best practices (federal, state, and institutional levels).
Working knowledge of content management systems and email marketing platforms.
Working knowledge of applications like, but not limited to, Photoshop, Dreamweaver, Premiere, After Effects, Acrobat, sFTP, Git, SourceTree.
Working knowledge of Associated Press and Chicago style.
Excellent interpersonal (written and spoken) communication skills.
Varied and progressive web, graphic design, digital multimedia and video skills.
Demonstrated skills with coding webpages and email using RSS with HTML and CSS.
Demonstrated skills with coding cross-browser compatible content that's friendly to disabled readers.
Excellent skills operating computer, photography and video equipment including cameras, recording devices and copiers.
Skilled in learning about new software, hardware and methods, translating what's been learned into actionable to results.
Ability to effectively record, edit and produce high-quality audio and video multimedia.
Ability to edit and adapt content for other mediums and formats.
Ability to work independently and collaboratively to maintain and grow a successful, supportive team environment.
Ability to work autonomously without requiring direction, guidance or supervision.
Ability to design functional, accessible, standards-based products for web, email, social, video and multimedia.
Ability to effectively use relevant and approved software to collaborate, document and publish work.
Ability to contribute to strategic and tactical team goals.
Ability to effectively communicate with clients to identify project requirements and follow-up regarding project progress.
Ability to effectively multitask applications and manage multiple ongoing projects.
Ability to manage evolving deadlines and project requirements.
Ability to teach and train others including students and professionals.
Ability to present information and communicate in group and team settings, both small and large.
Valid driver's license to travel independently on campus and around the state as needed.
At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Find out more about your opportunities as a Mountaineer at https://talentandculture.wvu.edu/ .
West Virginia University is proud to be an Equal Opportunity employer, and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.
Job Posting: Nov 19, 2020
Posting Classification: Non-Classified
Exemption Status: Exempt
Benefits Eligible: Yes
Internal Number: 216743
About West Virginia University
West Virginia University, founded in 1867, has a long and rich history as a public, land-grant institution. WVU encourages scholarship and offers high-quality academic programs while serving the state of West Virginia and the nation. WVU statewide includes campuses in Beckley, Charleston, Keyser, Martinsburg and Morgantown – which has been ranked as a #1 Small City in America. WVU is an R1 Doctoral Research University (Highest Research Activity), one of only 115 nationwide. WVU offers 212 degrees throughout the 14 colleges and schools. Areas of specialty include STEM education, healthcare in Appalachia, shale gas utilization, radio astronomy and forensics. WVU researchers have helped confirm the existence of gravitational waves and uncovered diesel vehicle emissions discrepancies. Statewide, there are over 31,000 graduate and undergraduate students along with 190,000 alumni worldwide. WVU is reinventing West Virginia’s future by strengthening education, healthcare and broad-based prosperity.