STARTING SALARY: Commensurate with Experience and Education
DATE AVAILABLE: Immediately
Introductory Period: Twelve (12) months
POSTING DATE: September 28, 2018
APPLICATION DEADLINE: Open until filled
Job Summary: The Director of Integrated Marketing for the School of Business at the University of Redlands is responsible for devising, developing, and implementing integrated marketing and communication plans designed to support and advance the strategic vision and enrollment goals of the School.
The successful candidate will have experience in developing, executing, and assessing integrated communications and marketing programs at a university (preferably at a School of Business) or similar setting, and will possess sufficient technical skills to manage social media campaigns, web design and editing, etc. Reporting to the Associate Dean, School of Business, this individual will be integral to the School's marketing in support of enrollment and alumni outreach goals, and will coordinate with other offices responsible for contributing to the School's success: Graduate & Professional Enrollment, University Communications, Development, and Alumni Relations.
The duties of the Director of Integrated Marketing include (but are not limited to):
Manage the development and implementation of an integrated marketing and communication plan designed to promote the vision, mission, enrollment goals, and achievements ofthe School of Business, in alignment with School and overall University strategic plans.
Collaborate with internal Graduate and Professional Enrollment and University Communication partners and external Consultant partners to ensure high quality and timely delivery of marketing products and digital campaigns.
Manage and maintain Web pages and campaign/social media programs associated with the School's integrated marketing programs, including monitoring for performance, quality, and SEO.
Formalize and ensure consistency of School messaging across all campuses and events, and throughout all marketing materials and efforts.
Manage requests and edits and create new print collateral (brochures, flyers, etc.), working closely with Graduate & Professional Enrollment and University Communications on production schedules.
Contribute to and edit Dean and faculty communications used in Enrollment's Customer Relationship Management system, including application decision letters, atmospheric emails, event pushes, etc.
Draft content for dissemination through Web sites, social media and new media campaigns, and traditional media.
Contribute to marketing special event programming and execution.
Help keep projects on track, especially by routing marketing materials for awareness, review, and/or required approvals by all parties.
Manage brand management for the School and quality control and work with University Communications as needed.
Contribute to Dean and faculty involvement in programs recruitment and events collateral, working with Enrollment team and University Communications and/or external vendors. This includes writing, reviewing, and editing copy and creative content.
Support Dean's and Dean's Office communication needs for School/University events and activities.
Work with all stakeholders to provide consistent and timely data, information, and updates on School marketing activity and results.
Review effectiveness of strategic efforts on an ongoing basis with Dean/Associate Dean and Enrollment leadership to determine needed changes.
Ability to work and manage multiple priorities simultaneous and skilled in project management
Other projects and duties as assigned. Approximately 10% travel required. Traveling to regional campuses and attend University events outside business hours (8:00 AM to 5:00 PM).
Minimum Qualifications: Entry into the applicant pool requires a Bachelor's degree in Communications, Marketing, Business, or relevant field, plus a minimum of five (5) years of experience in integrated marketing and communications. Will consider an advanced relevant degree in lieu of two (2) of five (5) years' experience. Experience in/knowledge of graphic design and/or Web design. Excellent written and verbal communication, project management, and organizational skills, attention to detail, and quality control/proofreading skills required. Knowledge of content/style editing and copywriting. Knowledge of digital marketing and social media trends, strategy, and applications and ability to manage online content. Preferred qualifications: experience in college and university setting, business school experience preferred; recent relevant enrollment experience; knowledge of customer relations management system, and project management tools. A current DMV printout demonstrating a good driving record must be presented prior to offer of employment. Must be able to competently interact with a culturally and ethnically diverse population of students, faculty, and staff. In compliance with The Americans with Disabilities Act if selected for the interview process and accommodations are needed please call (909) 748-8040.
The University of Redlands is again among the top 15 western master's universities in U.S. News & World Report 2012 Edition - America's Best Colleges. It is also ranked as an A+ School and a "Great School, Great Price." Since our founding in 1907, we haven?t wavered from our promise: a transformative education in an environment of academic rigor and personal responsibility, where you can blend what you learn in the classroom with life skills that will help you affect positive change in the world.