Saint Joseph’s University is a private, Catholic, Jesuit institution and we expect members of our community to be knowledgeable about – and to make a positive contribution to – our mission. Saint Joseph’s University is an equal opportunity employer that seeks to recruit, develop and retain a talented and diverse workforce. The University is committed to the diversity of its faculty and staff so that our students, our disciplines and our community as a whole can benefit from the multiple perspectives it offers. The University seeks qualified candidates who share our commitment to equity, diversity and inclusion. EOE
Saint Joseph’s University prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator, e-mail email@example.com, visit Campion Student Center suite 243, or call 610-660-1145. To learn more about the University’s Title IX policies, the process for filing a report or formal complaint of sex discrimination, sexual harassment, or other form of sexual misconduct, and the University’s response to reports and/or formal complaints, please visit www.sju.edu/titleix. Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights.
Position Summary: The Senior Associate Director of Social Media oversees the University’s social media presence, fostering engagement with SJU by cultivating a community and delivering content that aligns with the University’s brand. The position also help to design strategies to help the University achieve its marketing objectives through organic social media and is a key advisor and tactician in executive digital visibility.
Duties and Responsibilities (Essential Duties): • Support development and lead implementation of social media strategies, campaigns, and plans to build brand awareness, deepen engagement and drive action in support of SJU’s marketing and reputational objectives. • Oversee day-to-day management of social media campaigns and ensure brand voice and consistency. • Create, maintain, and grow new and existing social networks. • Manage dynamic content calendar. • Monitor social media progress using industry-standard analytic tools. • Incorporate optimization strategies, analyze data, and research best practices to increase awareness and engagement. • Review success of social media campaigns and account growth by analyzing followers, likes, comments, shares and minutes viewed. Develop strategies to improve performance. • Research and analyze new media platforms, trends, and industry opportunities. • Create effective content for multiple platforms, websites, and social networks; on tight deadlines with high degree of accuracy. • Identify and build relationships with social media influencers. • Engage with audience members on platforms and process and resolve audience complaints, as appropriate, through social media. • Develop and maintain social media policies and practices. • Serve as a social media consultant and quality controller for departments across the University.
Secondary Responsibilities: • Mentor, coach and supervise social content creators including interns and junior staff. • Develop content for channels other than social media. • Other duties as assigned
• Bachelor’s degree in marketing, journalism, English or related field. • At least 5 years of social media management experience. • Excellent verbal and written communication skills. • Knowledge of image and video editing software, web analytics tools and social listening and reporting tools. • Knowledge of search engine optimization (SEO) best practices. • Experience with technologies and best practices for community management, web • design, web production, and creative design across multiple platforms. • Experience creating social-first creative and fundraising campaigns. • Excellent analytical and time-management skills. • Strong project management skills with ability to supervise multiple projects in a • fast-paced environment. • Attention to detail.
Preferred Qualifications: • Direct experience in higher education. • Experience working for a large, complex company or organization with multiple stakeholders. • Experience working in a PR, creative or digital agency. • Understanding of social media best practices for thought leadership and executive visibility. • Experience managing social channels during times of crisis or issues management. Physical Requirements and/or Unusual Work Hours: The position may require long periods spent in front of a computer. In addition, Weekend and evening-hours work is required as needed to support university news, events, and campaigns.
About Saint Joseph's University
For over 160 years, Saint Joseph’s University has been engaging men and women in a rigorous Jesuit education that empowers them to become leaders in their industries and communities. An expansive liberal arts curriculum that serves as a foundation for all students, combined with programs tailored to meet the needs of complex and evolving fields prepare students for all of their post-graduate pursuits. As a Jesuit institution, guided by a faith that promotes justice, Saint Joseph’s University educates for a higher purpose; service is central to the Jesuit identity, and students are expected to improve the common good by utilizing their skills and knowledge to promote tolerance, compassion and social justice.