Major Duties: General summary: Develop and execute marketing and publicity efforts to increase brand awareness, fan loyalty and revenues. - Performs and manages traditional sports information and media relations duties for assigned sports. Coordinates day-to-day sports information. Develops, edits, produces and distributes media guides, press releases and game programs for assigned sports.- Maintains archival files of team and student-athlete statistics, data, biographical information and photos for use in operations and historical purposes.- Assists promotions and video staff to plan, create and execute promotional activities, in-game elements, video board operations and game environment experience. Serves as an on-site manager of in-game event staff for designated games. Assists in ensuring public address, video and in-game entertainment script fulfills obligations and encourages fan interaction.- Responds to media requests, assists with interviews, conducts photo shoots, maintains assigned areas on the Intercollegiate Athletics website and other athletic affiliated web pages and social media elements.- Identifies and prioritizes marketing initiatives with assistance of coaches and staff. Determines appropriate budget allocations.
Minimum Qualifications: - Bachelor's degree in related field from an accredited institution.- One year's relevant experience.
Internal Number: 352_57637
About Western Michigan University
One of the top-100 public universities in the United States, Western Michigan University is committed to being learner centered, discovery driven and globally engaged. Founded in 1903, what was once Western Michigan College became Michigan's fourth public university in 1957. Since then, WMU has undergone dramatic growth in size and stature. Today, the University offers more than 240 academic programs to students pursuing degrees through the doctoral level. More than 20 percent of its 25,000 students are enrolled in graduate course work, studying in disciplines ranging from atomic physics and graph theory to medieval literature and blind rehabilitation. Of 101 graduate offerings available, 30 lead to a doctoral degree.