Heinz College for Information Systems and Public Policy and the College of Fine Arts at Carnegie Mellon University seeks an adjunct instructor to teach Business Development for the Entertainment Industry for the Master of Entertainment Industry Management program.
Business development uses the lenses of strategy and commercialization to identify opportunities for expansion and growth. It relies heavily on its functional cousins - Sales, Marketing, Finance and Corporate Strategy. Each functional area will be explored within the various sectors of the entertainment industry through class discussions, assignments and a final project. In this class, we will focus on business development in media and entertainment.
The class will examine how entertainment executives leverage product development, sales and marketing opportunities to facilitate growth.
Students will discuss how to effectively be an entrepreneur while navigating relationships inside and outside the corporation.
Students will explore the development of business models, alternative monetization strategies, and develop a POV on investment/funding as well as mergers and acquisitions (M&A).
Topics will include the decisions that entertainment executives face in today's fragmented landscape including the competing needs of Wall Street, Silicon Valley and Hollywood.
This is a spring-semester course that will take place in the spring 2021 (6-units). The instructor should be an entertainment industry practitioner or academic with entertainment experience who is prepared to reference entertainment examples in the class. Recent experience in teaching graduate or professional courses is preferred. A relevant master's degree is preferred.
The objectives of this class are to convey a broad understanding of the role of a business development executive, develop a POV about the trends and challenges facing the entertainment industry, and learn how to effectively navigate through a cross functional corporate world. By the end of the course, students should be able to:
Understand the role of the business development executive and how they fit in the overall corporate landscape.
Recognize how business disciplines and functions influence the development and execution of growth strategies across various sectors of the entertainment industry.
Identify opportunities, tools and practices that affect change and promote growth while considering relevant stakeholders.
Articulate how a business development executive incorporates innovation into the marketplace within a corporate structure.
In addition, the instructor is encouraged to achieve the learning objectives of the course by other means, including: Introductions to guest speakers, facilitating meeting with entertainment industry professionals, and coaching students on presentations.
There is no textbook pre-assigned to this class. The reading material will be at the discretion of the instructor.
Please note that although Carnegie Mellon's main campus is located in Pittsburgh, PA, the entirety of this adjunct position will be occurring in Los Angeles, CA (at the North Hollywood offices).
About Heinz College
The Heinz College of Information Systems and Public Policy is home to two internationally recognized graduate-level institutions at Carnegie Mellon University: The School of Information Systems and Management and the School of Public Policy and Management. This unique colocation combined with its expertise in analytics set Heinz College apart in the areas of cybersecurity, health care, the future of work, smart cities, and arts & entertainment. In 2016, INFORMS named Heinz College the #1 academic program for Analytics Education. For more information, please visit www.heinz.cmu.edu.
About the College of Fine Arts
The College of Fine Arts oversees the Schools of Architecture, Art, Design, Drama, and Music; along with its associated centers, studios, and galleries. The College of Fine Arts (CFA) has its roots in 1900, when the institution was first founded as Carnegie Technical Schools. The School of Fine and Applied Arts was one of the original four schools within Carnegie Technical Schools and later became the College of Fine Arts. Officially founded in 1905 as the first comprehensive arts learning institution in the United States, CFA has educated outstanding artists, architects, designers, theater artists and musicians who have made important contributions to culture in the United States and the world for almost a century.
About the Master of Entertainment Management Program
With the dual-city Master of Entertainment Industry Management (MEIM) program, students spend their first year in Pittsburgh and their second year working in the industry in Los Angeles. In addition, students take part in cohort trips to film festivals including Sundance, SXSW and Cannes. Providing greater quantitative management and strategic skills than a film school and more entertainment-relevant coursework and experiences than a business school, MEIM prepares graduates to have an impact on development, marketing, production, distribution and strategy at all levels across a global entertainment marketplace.
The instructor should be a practitioner or academic with direct experience or research work in the entertainment industry. Recent experience in teaching graduate or professional courses is preferred. A relevant master's degree is preferred.
Carnegie Mellon University shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.
Internal Number: 79599
About Carnegie Mellon University
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.