The mission of Harvard Business School (HBS) is to educate leaders who make a difference in the world.
Harvard Business School Online is Harvard Business School's vision of business education reimagined for the digital age. The HBS Online team, dedicated to delivering high quality business education through innovative online concepts, is in a period of growth and expansion. Benefits include being part of the HBS culture of learning and exposure to the larger University setting, while enjoying a fast-paced and high-energy environment.
Product Management oversees HBS Online's courses in market, including evaluating the need for potential refreshes of existing programs, as well as launching new courses contributing to the expansion of our overall portfolio. Additionally, they lead cross-portfolio strategic projects, such as international expansion, user feedback, and user journey improvement. Across efforts, Product Management works in close collaboration with Marketing, Course Development, Strategic Alliances, and Program Services teams. As an Assistant Product Manager in this group, this individual will be involved in a range of projects supporting learning outcomes and the growth of the HBS Online portfolio.
Reporting to the Product Manager and working in close collaboration with Marketing, Course Development, Strategic Alliances, and Program Services teams, this role will focus on the following areas:
Manage the lifecycle of products in market, working cross-functionally and collaboratively to ensure all teams are coordinated and sequenced for successful product updates and continued iterations
Monitor and analyze health of HBS Online products in market, identifying: 1) key trends around enrollments, satisfaction, completion, and 2) drivers of performance like demographics, channels, sources of traffic/registrations
Develop surveys and other sources of customer feedback; analyzes results to inform product decisions around new features, course refreshes, and drivers for success
Review and refine messaging for courses across various marketing channels including the HBS Online website, paid efforts, social and e-mail
Participate in product portfolio planning and contribute to the product vision, roadmap and scaling requirements
Market & Customer Awareness
Research the competitive landscape to identify gaps and opportunities for the HBS Online programming portfolio; keep the team informed on new players entering the market, competitive benchmarks, and relevant trends
Based on research, identify and implement product marketing opportunities, such as new markets and channels, to help support product growth
Contribute to development of product brief and go-to-market plan for new products
Assist with additional cross product marketing efforts as needed
Metrics and Reporting
Report on metrics to analyze product success and use rates; drafts presentations on product metrics, objectives, success and strategy
Work in collaboration with data management practice to prioritize, collect and execute on analytics
Liaise with program services on participant engagement & communications and program delivery strategy
Serve as primary point of contact on the product-side for ongoing questions or template revisions
Business Development & Operations
Assist Strategic Alliances & Business Development in fostering relationships with institutions/companies that could promote products with their customers, employees or clients
Attend product demos as requested by Strategic Alliances as a representative of the product
Work with marketing to create collateral and tools for institutional customers and to enable the sales team
Cover Letter is Required.
Many HBS employees are eligible for Flexible Work Arrangements, which may be explored during the interview process.
Culture of Inclusion: The work and well-being of HBS are strengthened profoundly by the diversity of our network and our differences in background, culture, experience, national origin, religion, sexual orientation, and much more.
Harvard Business School will not offer visa sponsorship for this opportunity.
Salary Grade: 056
Union: 00 - Non Union, Exempt or Temporary
BA/BS and 5 years related experience and/or coursework, or
Advanced degree with 3 years of experience and/or coursework
Prior product marketing experience preferred
An ability to communicate clearly and professionally with internal audiences (e.g. faculty, software engineers, marketing managers) and external audiences (e.g. prospective customers or partners) is critical
Experience conducting research, gathering information from many sources, filtering what is most important, and synthesizing findings into actionable recommendations
Proficiency in Office suite, with emphasis on Excel and PowerPoint
The ideal candidate is a self-starter who not only identifies challenges, but also recommends solutions and creatively gets things done; must pro-actively look for ways to add value and help the team meet established goals; experience with sales and/or client relations; eager to learn and contribute to the learning of the team.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 52594BR
About Harvard University Business School
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.