The media buyers is tasked with securing advertising space on printed media, paid social, display, paid search, billboards, television (CTV/OTT/YouTube) and radio. The media buyer will conduct extensive research and identify the right target demographic for specific campaigns. They will also help to devise media buying strategies which will achieve the right level of coverage. Strong negotiation skills are important in this position to obtain the best-possible deals on advertising packages without sacrificing an effective message to the target audience. The needs will differ based on the needs of the partner or project, so it is important to approach each problem individually and maintain strong communication in order to work well with partners, co-workers, and outside parties. It is also important to be able to multitask, as multiple campaigns are usually assigned at once. The buyer must create, implement, and oversee these media campaigns and set all goals prior to their development, as well.
Internal Number: 84843
About Syracuse University
Syracuse University is a place where talent, desire, and opportunity thrive. In 12 different schools and colleges that span the liberal arts and professional disciplines, students, faculty, and staff from diverse backgrounds come together to learn, create, and break boundaries.
The University is also a vital part of the community, providing services as well as being a leader in employee benefits, work-life and organizational development, training, student employment, staff relations, and workforce diversity.
Syracuse itself is located at the crossroads of New York State, and offers a lush landscape of seasons. From fun-filled summers in the Finger Lakes to snowy winters that thrill outdoor sports enthusiasts, the area truly has something for everyone.