The Senior Media Relations Specialist is part of the Strategic Communications office at Vanderbilt University and is responsible for developing and implementing media relations plans and tactics to enhance Vanderbilt University's reputation, and to advance the university's mission as a premier academic research institution. This position will conduct proactive and reactive media relations, including monitoring news developments, developing messaging, and building productive relationships with local, national, and international news media. In addition, the Senior Media Relations Specialist will support the Division of Communications' executive communications strategy and will be responsible for sourcing speaking engagements and contributed content opportunities on behalf of university leadership, including the Chancellor. This includes coordination and placement of bylined articles and op-eds. Reporting to the Media Relations Manager, the Senior Media Relations Specialist will interact with university leadership, faculty, staff, students, and internal/external stakeholders.
The Strategic Communications team within the Division of Communications designs and executes integrated communications strategies to protect and enhance Vanderbilt's local, national and international reputation, and positions the university as one of the world's leading academic research institutions through the distribution of compelling content across a variety of digital and traditional channels.
Duties and Responsibilities
Develop and execute media relations plans and tactics that reflect and support the university's overall communications goals.
Measurably raise the profile of university leadership, including the Chancellor, in key media outlets and with key stakeholders.
Develop and maintain relationships with local, regional, national, and international media outlets.
Pitch stories to news media, prioritizing national, high priority and international media outlets. Coordinate news interviews.
Write and edit news releases, rapid response statements, media advisories, messaging, talking points, fact sheets, op-eds, and other media relations materials.
Follow industry-related news and generates ideas around trending topics.
Facilitate media relations at key events.
Monitor, measure and report out on media coverage; stay current on news developments.
Maintains media lists.
Works closely with partners across the Division of Communications to coordinate communications efforts and ensure consistent cross-channel messaging.
Demonstrate excellent news judgment, excellent written communications skills and an excellent sense of what is appropriate for the Vanderbilt brand.
Demonstrate and communicate about the role media relations plays in the broader communications plan for a department, school, and/or the university as a whole.
Execute independently on communications priorities and demonstrate an understanding of the evolving media landscape.
Assist in media training and interview preparation for the Chancellor and others, as necessary.
Provide overall support as needed and assigned for department priorities.
Demonstrate understanding of the university's mission, values, goals and priorities and an ability to ensure that all are considered in developing communications strategies.
Communicate and collaborate effectively with a wide range of audiences--including faculty, students, leadership, staff, alumni, suppliers and agencies.
Efficiently and effectively manage multiple, complex and results-oriented projects with quick turn-around requirements.
Adhere to confidentiality and business ethics; demonstrate outstanding judgment and discretion.
Work outside regular business hours as needed in order to perform job responsibilities, including being officially on-call.
Perform other relevant duties as assigned.
Internal Number: 2000692
About Vanderbilt University
Vanderbilt University is a center for scholarly research, informed and creative teaching, and service to the community and society at large. Vanderbilt will uphold the highest standards and be a leader in the quest for new knowledge through scholarship, the dissemination of knowledge through teaching and outreach, and the creative experimentation of ideas and concepts. In pursuit of these goals, Vanderbilt values most highly intellectual freedom that supports open inquiry, equality, compassion, and excellence in all endeavors.