Department: MED-Medical Social Sciences Salary/Grade: EXS/7
Oversees a major division/department-wide program or project. Provides direction and thought leadership to develop strategic administrative initiatives that meet the mission/objective of the program/project. Oversees the effective, compliant, & efficient daily management of all communications and outreach activities in support of the program/project & in coordination with vice-chair, project managers and product Represents program/project on internal & external business affairs & is viewed as an expert resource regarding program/project communication and outreach.
The program administrator will develop and implement an integrated communication strategy to promote awareness of initiatives, events and products associated with the department’s scientific activities. She/he will work closely with the Vice-Chairman of MSS as well as senior project and product managers to develop and deliver timely, relevant and effective communication to diverse groups with an interest in outcomes measurement and science, including but not limited to researchers, clinicians, patients, policy makers, and representatives from industry and government. She/he will leverage various channels to effectively position the projects and products, capturing their voice, tone and brand.
This individual will create and then implement strategy for marketing and other pre-adoption activities and inquiries, and ensure accuracy of all marketing efforts pertaining to the assigned category (i.e., ads, direct response, articles, trade shows, conference booths, brochure and website) that is consistent with the project brand and voice and aligned with the project’s core messages and objectives. She/he will tailor messages and select channels for use across audiences and promote message consistency.
She/he will manage the creation, content development and delivery of regular external cascade mechanisms to ensure project awareness and understanding, and engagement in achieving project dissemination and sustainability objectives. Drive toward continuous improvement of existing or new channels (i.e. Twitter), and processes to achieve more consistent, timely and efficient delivery of relevant content.
Support project teams for major initiatives, developing and implementing tactical plans that address a wide-range of marketing needs. Explore options for and implement distribution, fee collection and end-user support.
Directs and leads development of program/project strategic plan.
Identifies and implements short- and long-term strategies and plans to meet program/project goals.
Engages in outreach/field relations serving a number of goals, including recruitment, participation, sponsorship, relationship building, etc. to support continued program/project development & improvement.
Interacts with internal/external resources & organizations to identify new markets & opportunities.
Builds relationships with program/project alumni to develop and cultivate professional networks, financial resources, and sense of community among alumni.
Oversees development & implementation of evaluation processes, quantitative & qualitative measurements that ensure that program/project benchmarks are successfully attained and communicated in a timely and efficient manner.
Manages evaluation processes; recommends & implements changes for enhancement; monitors effectiveness through follow-up evaluation studies.
Collaborates with internal/external resources to develop meaningful outcome measurements and methods of program/project evaluation that will lead to enhancement.
Develops a comprehensive program of events such as lectures, symposia, speaker series, workshops, conferences, cultural events etc. in collaboration with internal & external resources.
Develops proposals & recruits faculty leaders for interdisciplinary research working groups, and works with them to develop programming.
Creates & leads a coordinated program of activities designed to increase program/project objectives.
Develops & executes strategies to involve internal/external constituents and cultivate new individual, corporate, institutional &/or foundation collaborations.
Supervises 1-2 staff.
Performs other duties as assigned.
Performs other duties as assigned.
Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience.
4 years program/project administration or other relevant experience.
Minimum Competencies: (Skills, knowledge, and abilities.)
Strong interpersonal skills and ability to connect with and bring together technology and scientific teams in product specifications and development.
Communication – Communicates effectively one-on-one, in small groups and in public speaking contexts; writes precise, well-organized e-mails, letters, presentations and proposals.
Ability to focus on and deliver high-quality products.
Exceptional writing skills; ability to distill complex academic information into consumer-friendly marketing communications.
Self-starter with strong attention to detail; well-organized with ability to handle multiple projects simultaneously. Must work well in a team-oriented environment.
Strong critical thinking skills and an ability to navigate complex issues with a focus on delivering solutions to achieve desired results.
Ability to work with tact, diplomacy and discretion.
Strong organizational, project management and workflow coordination skills.
Demonstrated ability in handling multiple priorities and meeting tight deadlines.
Ability to quickly analyze and integrate information from relevant (and sometimes disparate) sources.
Exceptional fluency in MS Office suite, English-language grammar and Associated Press style rules (e.g. APA, AMA).
Experience with Tableau or similar software.
Preferred Qualifications: (Education and experience)
A master's degree or the equivalent combination of education, training and experience from which comparable skills can be acquired; five or more years in a communications or marketing role.
Marketing experience in the assessment or healthcare space.
Three (3) to five (5) years’ experience in assessment, health care product management and/or marketing.
Preferred Competencies: (Skills, knowledge, and abilities)
Familiarity with scaled nonprofit and higher-education environments.
Experience in developing and monitoring KPIs to ensure effectiveness of marketing efforts.
Experience monitoring the completive market place to ensure our products are being positioned most effectively.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 38990
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.