The Major and Planned Gifts Officer (MPGO) is responsible for working closely with the Associate Vice Chancellor for Advancement to develop, implement and expand the major gifts program and help build a burgeoning planned giving program at the University of North Carolina School of the Arts (UNCSA). Major gifts is defined by either restricted or unrestricted gifts of $10,000 and above, to support the ongoing educational vision and operations of UNCSA. The MPGO maintains a pool of major and planned giving prospects, and actively works in all aspects of the major gift cycle, which include prospect identification, qualification, cultivation, solicitation and stewardship. The MPGO closely consults and works collaboratively with key volunteers, advancement staff and other School representatives to cultivate and solicit major gifts for School-wide priorities. This position is also responsible for leading and reinvigorating the Planned Giving Program (Encore Circle). This position reports directly to the Associate Vice Chancellor for Advancement.
Research and Planning: • Directly responsible for creating, developing and managing a portfolio of 100-125 prospects and donors; • Develop a prospect research plan with the Associate Vice Chancellor for Advancement to identify new prospects, reengage and renew lapsed major and planned gift donors; • Reinvigorate UNCSA’s planned giving society (Encore) by developing updated policies and procedures and updating current and creating new communication materials; • Research and collect data on major and planned gift prospects and current donors in order to more clearly understand interests, capacity and giving priorities; • Utilize technology to increase information base and analysis on prospects/donors (including Wealth Engine and Raisers Edge as well as other available services); • Maintain knowledge of current tax laws, investments and planned giving opportunities; • Stays up-to-date with institutional and departmental priorities and programs.
Implementation: • Develop a multi-year plan to grow the planned giving program at UNCSA • Establish appointments with prospects and donors; • Develop appropriate cultivation strategies for prospects and, including working with volunteers; assist Associate Vice Chancellor for Advancement with creating metrics to meet fundraising goals; • Serve as the lead for executing the planned giving program, staying well-informed with current trends and topics and share this information with Advancement staff; • Solicit and secure major and planned gifts, seeking assistance from leadership as appropriate; • Create “moves management” plan that transports potential and current donors along the giving cycle; • Identify best peer solicitors to assist with advancing prospects and current donors; • Develop and maintain, in partnership with the Advancement team, a stewardship plan for major donors.
Administration: • Create monthly moves management reports on major gift prospects to share with Associate Vice Chancellor for Advancement; • Collaborate with the UNCSA Foundation to ensure appropriate gift documentation • Enter contact reports in Raiser’s Edge promptly (to be determined in consultation with supervisor); • Ensure key players are up-to-date on new information regarding major donor contacts; • Oversee all planned giving initiatives; • Ensure that major donors are properly acknowledged by various key players in the solicitation process; • Manage Encore Circle activities and communications.
Bachelor’s Degree, and a minimum of three years of progressive fundraising or related experience, in a related organization such as education or the arts preferred, with a proven track record in soliciting and securing major gifts. Must have excellent interpersonal skills and a demonstrated record of completing assignments.
Internal Number: 008102
About University of North Carolina, School of the Arts
The University of North Carolina School of the Arts provides gifted emerging artists with the experience, knowledge, and skills needed to excel in their disciplines and in their lives, and it serves and enriches the cultural and economic prosperity of the people of North Carolina and the nation. UNCSA is the state’s unique professional school for the performing, visual, and moving image arts, training students at the high school, undergraduate, and master’s levels for professional careers in the arts.