Job Description Summary: The Digital Content Manager provides day-to-day management for the Webster University website, home page, landing pages, and other digital sites as necessary to support University recruitment, retention and information distribution. In association with the chief communications officer and department directors, conceives strategies and approaches for communication through the University's digital platforms. Conceives and develops web content for the website and other digital platforms.
Minimum Qualifications Bachelors degree in communications, marketing, information technology or related field.
More than seven years of professional experience creating standards-compliant websites using XHTML, and CSS, PHP, SQL/MySQL, and other programming languages.
More than seven years of experience with interactive marketing, communications and/or information technology including a solid understanding of search engine optimization and search engine marketing.
Experience managing a digital team or website maintenance team.
Ability to successfully communicate technology concepts to colleagues with varied knowledge and skills. Ability to translate the inside language of coders and discuss it with a wider audience who do not have that technical knowledge.
Ability to evaluate non-technical users needs of technology systems (such as interaction with a CMS).
Experience in OmniUpdate and other related content management systems.
Experience in WordPress development, customization and administration.
Understanding of UI, cross-browser compatibility, general web functions and standards.
Ability to proactively identify opportunities to improve website and digital marketing efforts through the use of new technology.
Understanding of usability, information design, and ADA Section 508 Accessibility best practices.
Ability to multitask with strong time management and organizational skills.
Preferred Qualifications Ten years or more or relevant experience.
Three years or more of management experience directing a digital team or website management team.
Previous relevant experience in higher education environment preferred.
Essential Duties Management of other members of the Universitys digital team, at the direction of the chief communications officer, the director of marketing & creatives services, and other directors that the CCO may designate.
Maintains quality standards and brand standards for all digital marketing and digital communication materials.
Works with faculty and staff to foster understanding of uniform brand standards for all digital communication.
Analyzes and reports on the effectiveness of digital content, including creating regular reports to supervisors based upon digital dashboards and other analytics.
Monitors emerging technology and keeps supervisors apprised of needs and changes in the dynamic system of digital media.
Has experience with the OmniUpdate system of templates or the OU Campus system.
Has experience integrating the needs of various CRM systems, such as iModules or Slate.
Expert at server interactions using SSH, FTP, SFTP and other protocols.
Expert with various database systems including MySQL and SQL Server and frameworks including ADO and ODBC.
Webster University is committed to creating a diverse environment and is proud to be an equal opportunity employer. We are committed to maintaining a culturally and academically diverse faculty and staff of the highest caliber. Accordingly, Webster University provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, ethnicity, age, protected veteran or disabled status, genetic information, or any other characteristic protected by applicable law.
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With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to ensuring high-quality learning experiences that transform students for global citizenship and individual excellence.