The Associate Director, Digital Services works as part of the Digital Services team and leads many of the small to medium digital marketing initiatives for University Advancement. Will assist the Director, Digital Services on larger scale campaigns. This role will help manage the project flow through the department across most web and email based projects.
Strategize and plan for online communications to alumni (divisional websites, email blasts, etc.) for alumni, development and stewardship teams, as well as for other University divisions to successfully engage and inform alumni.
Manage Project Management flow of web and email marketing processes (design, layout, editing, proofing) for all web and email projects coming out of the Digital team.
Provide necessary supervision and direction on e-marketing content and design needs.
Consult with clients regarding project scope for email/web marketing as it pertains to their specific project or event. Assist and advise internal and external clients on web and email-based content and strategy.
Coordinate with the Creative team for copywriting of web content during the build, organize and update phases of the division web pages, e-newsletters, and alumni email blasts.
Serve as key contact with Marketing Communications Web Team for Alumni Chapters and Groups.
Maintains site appearance by developing and enforcing content and display standards.
Analyze digital marketing trends, recommend and implement changes to communication strategies and plans based on analysis and feedback.
Lead monthly reporting on web, email, and social media analytics and make recommendations based on that data.
Lead special projects related to online design and implementation (e.g. MoveInMiami microsite)
Manage the day-to-day aspects of the web and email marketing projects from the Digital team.
Management of student workers and their work.
EO/AA Statement and Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of sex/gender (including sexual harassment, sexual violence, sexual misconduct, domestic violence, dating violence, or stalking), race, color, religion, national origin (ancestry), disability, age (40 years or older), sexual orientation, gender identity, pregnancy, status as a parent or foster parent, military status, or veteran status in its recruitment, selection, and employment practices. Requests for all reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at http://www.MiamiOH.edu/campus-safety/annual-report/index.html (http://www.miamioh.edu/campus-safety/annual-report/index.html), which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2225.
Bachelor's degree and at least five years of relevant work experience. Internships, volunteer work and other experience gained during the completion of degree programs may be counted toward these requirements.
3 years of HTML experience
3 years of experience with online content management systems
Internal Number: 496546
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”