Advertising/Marketing/Public Relations/Communications, Information Technology, Staff/Administrative
Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
The Web Content Manager provides direction and technical expertise to develop, maintain, manage, update, and evaluate the WU Libraries’ web presence: Responsible for managing the Libraries website, developing standards for content development and presentation, and ensuring that the website and related online applications are functional, consistent, efficient, attractive, and meeting the needs and expectations of our users. Works on establishing standards for and improving the website and related applications connected to the Libraries web/mobile presence, and follows best practices for web accessibility and universal design. Works closely with Library Technology Services to promote alignment of content and web architecture.
PRIMARY DUTIES AND RESPONSIBILITIES:
Manages the Libraries’ day-to-day website content needs, updates, and oversees improvements in collaboration with the Communications & Special Events team and the Website Committee. Contributes clear and compelling content to Libraries’ website. Promotes best practices in content strategy, web accessibility, user experience design, maximizing SEO, website content maintenance and quality assurance.
Serves as a functional or technical co-owner for a number of the Libraries’ applications for assessment and web analytics, such as Siteimprove, Google Analytics, and Springshare’s LibInsights. Contributes to usability and user assessment studies of the libraries’ digital landscape, including virtual patron service points, through analysis of web metrics, surveys, usability tests, observational studies, in-depth interviews, data analysis and other means.
Maintains knowledge and awareness of technology trends and evaluates their impact on applications used in the Libraries. Contributes ideas and projects to support a “continuous improvement” model for the Libraries’ web presence. Identifies, details, and helps prioritize key website projects. Liaises with internal stakeholders, vendors, and administration to clearly communicate strategic needs and solutions.
Leads complex projects involving team members from multiple library divisions and external vendors; manages distinct projects from conception through delivery, including project proposal development, planning, team leadership, testing, stakeholder acceptance, and documentation of lessons learned.
Performs other duties as assigned.
Bachelor's degree or an equivalent combination of education and experience.
Three years of experience of content strategy, website management, and web-based user-experience testing and analysis.
Five years of experience.
Prior experience working in an academic research library or cultural heritage institution.
Prior experience in leading cross-functional, matrix-style teams using one or more project management methodologies.
Experience teaching web communication concepts to a non-technical audience.
Superior interpersonal, written, and oral communication skills.
Strong experience writing for the web, including managing SEO requirements.
Experience using and managing a content management system for a complex, multifaceted website.
Demonstrated ability to lead team-based technology development projects and coordinate resources for these projects.
Understanding of website analytics technologies and reporting.
Ability to make administrative/procedural decisions and judgments, to analyze and solve problems and to prioritize, plan, organize and delegate work.
Ability to establish collaborative working relationships with a wide range of people.
Ability to respond effectively to changing needs and priorities showing initiative and flexibility.
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is in the Department of University Libraries. This position is for the Danforth Campus.
The hiring range for this position is $44,987 - $57,369 annually.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.