The Director of Admissions & Recruiting provides leadership and direction in all aspects for the development and implementation of an overarching recruiting plan in order to bring a high performing and diverse student body to the Carlson FT, PT and online MBA Programs. This includes 1) developing a strategic recruiting plan focused on maximizing well qualified enrollments while building diversity across programs, 2) select the most appropriate candidates for the MBA programs, which includes ensuring broad class diversity, and meets qualification standards that promote the brand of the Carlson School, 3) enrollment management which includes meeting program and overall school goals, including revenue generation to support the financial requirements of the institution, assessing market trends, and management of scholarship awards, 4) administrative - planning and managing annual budget, personnel management.
Leadership and Management (30%)
Lead the development of and manage the execution of the Full-Time, Part-Time and Online MBA admissions area strategic plan; including overseeing recruitment plans and strategies specific to diverse audiences that leverage existing recruitment practices and increase our success in effectively recruiting and matriculating underrepresented students into the MBA Programs.
Articulate clear goals and expectation for admission area staff. In consultation with the assistant dean, ensure that the admissions area strategy is aligned with the Carlson School goals.
Managing a team effort toward a data-based understanding of the ever-changing trends in prospective student interest, recruitment, and admissions; including overseeing research and benchmarking of application & recruitment trends as it relates to all student and underrepresented populations.
Oversee all program operations; ensure effective delivery of recruiting programs and services to prospective students, and implementing strategies for increasing efficacy and efficiency in across the full prospective graduatement management student engagement lifecycle.
Lead and motivate the admissions/recruiting team to work together to achieve program goals. Manage and encourage staff development and conduct performance reviews for all area direct reports.
Evaluate and establish new graduate program offerings or formats that align with the Carlson School mission and strategic vision, and provide a sustainable source of new revenue.
Serve as a role model for effective admissions area development and practices. Develop program expertise and manage adherence to policies, laws, and legal matters that relate to admissions, recruitment, and diversity, equity and inclusion efforts; and educate greater admissions team. Serve as a role model for effective and ethical recruiting and admissions and staff professionalism.
Identify and build appropriate partnerships and collaborations within the Carlson School, the University of Minnesota, external organizations and the business community that build brand and effectively build the applicant pool. Serve as an effective leader with colleagues, internal and external to the Carlson School.
Recruiting and Admissions (50%)
Lead the development of the plan that clearly articulates admission goals, strategies to build the applicant pool and specific marketing/recruiting tactics that will be implemented to achieve the goals for the Full-Time, Part-Time and Online MBA Programs. Ability to understand and build the Carlson School brand.
Develop strategic partnerships between MBA Admissions and the Carlson School’s Marketing & Communications Group to develop and implement effective strategies, web and interactive media, and marketing and promotional collateral materials that can be used for recruitment.
Analyze market trends and data. Develop and implement a comprehensive marketing and geographical recruiting and admissions strategy. This includes oversight of domestic and international travel assignments and supervising the work of office staff in arranging the travel.
Lead the development and maintenance of strategic partnerships with key national affinity organizations (such asForte Foundation, Prospanica, AMBA, ROMBA and NAWMBA) which enhance the Program’s efforts to recruit and retain students from historically under-represented populations, and to develop successful programming. Oversee the liaison with local chapters. Develop and expand relationships with local diverse organizations with a focus on lead and application generation for MBA programs.
Define and manage the admissions process including, setting admissions criteria, application processing, review and decisions. Maintain appropriate records management and documentation to meet necessary privacy and confidentiality requirements. Interview candidates, read files, complete candidate evaluations and make admission decisions.
Work closely with Assistant Dean to determine admission deadlines and target enrollment goals while also understanding institutional barriers to underrepresented populations and advocating for students when necessary.
Provide leadership, professional expertise and vision to all aspects of the admissions process.
Lead the management of corporate recruiting efforts Carlson graduate working professional programs. Oversee the Identification and establishment of corporate recruiting partnerships, locally and within the region. Serve in a strategic advisory capacity to corporate human resources.
Lead team on the development of information sessions for prospective students. Participate in the promotion of the program at on and off-campus recruiting events and information sessions.
Oversee the advising standards and activities for prospective MBA students in the areas of program attributes, philosophy, format, content, admissions standards, student experience and services. Serve as a model for effective admissions contact for prospective students. This includes meeting prospects on campus, answering telephone, e-mail, chat line and written inquiries.
Facilitate and promote an environment that supports diversity and demonstrates a commitment to the welfare and satisfaction of graduate students.
Define and manage the admissions area budget in consultation with the assistant dean. Request and allocate financial and human resources as determined by area activities and needs.
Manage and analyze data to measure progress and formulate change, and to provide information on anticipated/projection enrollment patterns to assist in planning and budget development for annual and long-term institutional revenue.
In consultation with the assistant dean, benchmark and design sustainable models for tuition pricing and leveraging of scholarships.
Collaborate effectively with MBA Student Affairs and the Graduate Business Career Center.
Collaborate with all necessary internal and external constituencies in the development and implementation of policies, practices, and strategies to promote student recruitment.
Evaluate and analyze the success/effectiveness of all area recruiting activities. Develop appropriate mechanisms for determining prospective student satisfaction with recruiting activities and to better understand and enhance recruiting efforts. Oversee production of regular recruiting reports.
Participate in continuing professional development: i.e. attending conferences; annual meetings; making presentations at professional associations; etc. Support and participate in equity and diversity initiatives in the unit, school, and professional affiliations; encourage ongoing professional development around equity and diversity.
Oversee the integration and effective utilization of CRM (Slate) into admissions and recruiting processes, execution, reporting and analyses of strategies.
Provide timely and accurate admissions reporting for management use and decision making.
Serve as a member of the Assistant Dean’s Directors Team, Diversity Steering Committee and other school or university-wide committee work as appropriate.
MINIMUM / ESSENTIAL QUALIFICATIONS: BA/BS degree and at least 10 years of work experience, including supervisory experience. Direct recruiting responsibility in experiences, excellent leadership, organizational and management skills, excellent teamwork skills and the ability to work within and to influence others in a cross functional team environment; ability to be a visible and effective spokesperson for programs and the Carlson School; excellent written and oral communication skills, ability to work evenings, weekends and some travel.
PREFERRED QUALIFICATIONS / SELECTION CRITERIA:
Evidence of experience and success driving effective recruitment in an educational setting. In particular one or all of full time residential, working professional and/or online candidates.
Evidence of ability to collaborate to develop a strategy and communicate its vision, oversee its implementation and achieve the desired results.
Experience with Diversity, Equity & Inclusion initiatives & goals.
Experience developing and nurturing corporate relationships.
Evidence of professional maturity and high integrity.
Proven record of success working, leading and managing in a fast paced competitive environment.
Master’s degree preferred in higher education, business, psychology or related field.
Internal Number: 335530
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.