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Assistant Director, Engagement Marketing
Harvard University Alumni Affairs and Development
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Assistant Director, Engagement Marketing

Harvard University Alumni Affairs and Development

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Details
Posted:
December 20, 2019
Location:
USA - MA - Cambridge
Salary:
Open
Categories:
Advertising/Marketing/Public Relations/Communications, Alumni Affairs, Staff/Administrative
  • Develops and manages social media channel and content strategy with the goals of growing social media following and digital alumni engagement across multiple platforms. Creates and manages voice, tone, and message direction for all accounts. Demonstrates confidence and judgment in representing HAA on digital channels to an audience of more than 100,000 on a daily basis. Identifies new ways to talk and engage with alumni followers online;
  • Develops overarching HAA storytelling content in support of HAA and HPAC priority initiatives. Works closely with HPAC, the Harvard Gazette staff, and the AA&D Content Strategy team to bring alumni voices into Harvard Gazette storytelling. Develops new storytelling methods to promote and amplify HAA event attendance and reach;
  • Leads social media advertising strategy and implementation with the goal of driving audience engagement broadly and audience engagement with HAA events and programs. For annual events, grows audience participation year-over-year;
  • Manages marketing schedules and day-to-day implementation of audience engagement strategies through a variety of social media channels including Facebook, LinkedIn, Twitter, and Instagram, including curating University content, posting/responding on social channels, and testing on all platforms. Partners with the Director and oversees some work of the Coordinator, Engagement Marketing to ensure appropriate social media engagement plans are in place and monitors ongoing activity. Ensures that each channel works in coordination with one another and with email marketing for increased effectiveness;
  • Monitors and evaluates analytics related to audience-specific marketing strategies, assesses trends and develops corresponding plans for optimal results. Develops analysis summaries by marketing campaign to inform team of effectiveness and opportunities for improvement;
  • Manages relationships with HPAC social media team and may present/pitch HAA stories to the Harvard Gazette staff on behalf of the HAA at weekly pitch meetings;
  • Oversees writers producing content for HAA/HPAC storytelling and project manages writing projects across the HAA in collaboration with the AA&D Content Strategy team, ensuring timely delivery and success across teams;
  • Develops deep content knowledge on a range of University-wide programs and priorities, serving as a resource for the HAA's overall content strategy and monthly newsletters;
  • Leads social media engagement strategy for the HAA Executive Director's alumni facing social media presence, growing an engaged following of alumni;
  • Directs HAA's social listening strategy, keeping HPAC and HAA senior leadership apprised of social media response trends to major University news;
  • Trains and mentors the Coordinator, Engagement marketing and oversees this position's work as it relates to social media project support;
  • Directs AA&D's social media alumni ambassador strategy and implementation including using data to determine top ambassadors, making metrics-driven decisions about which content to share widely, and managing alumni volunteering to participate in the program;
  • Acts as primary HAA advisor to alumni volunteers across Clubs, Shared Interest Groups, Classes, and the HAA Board of Directors on social presence and ways to build their audiences using digital tools Presents social media strategy development and best practices at internal conferences and to HAA Executive Committee and HAA Board of Directors.


Additional Responsibilities:
  • Builds and leads collaborative partnerships with colleagues across AA&D and the University, including, but not limited to, the Harvard College Fund, HPAC, School social media managers, Athletics, i-lab/Life Lab, the Harvard Gazette, and various institutes and centers across Harvard. Develops comprehensive content strategy to support priorities and initiatives across University partners with the goal of amplifying their messaging to a University-wide alumni community;

  • Acts as lead on all HAA photography needs, managing vendors, photography strategy, and assesses HAA photo needs across all teams;

  • Provides social media coverage at events that may occur outside of standard office hours;

  • In concert with HAA needs, works periodically on special projects in collaboration with the Director, Engagement Marketing and senior leadership. May lead HAA Board of Directors initiatives related to digital marketing strategies;

  • Other duties as assigned.



Please include a cover letter with your application.

Skills testing may be a component of the interview process for this position.

The department of Alumni Affairs and Development at Harvard University is committed to diversity. We welcome applicants who bring varied experience, thought, and practice to the department's mission to maintain and enhance an engaged community of alumni and friends worldwide and to lead the University's fundraising efforts.

Harvard University Benefits Package
Vacation/Sick/Personal/Holidays: Harvard offers 3 (union roles) - 4 (exempt) weeks paid vacation, a paid holiday break between Christmas and New Year's Day, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days each year.
Medical/Dental/Vision Benefit: Harvard offers a variety of excellent medical, dental, and vision plans which all begin on the first day of employment.
Retirement: University-funded retirement plan with full vesting after 3 years of service.
Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted study options through participating Harvard Graduate Schools.
Transportation: Harvard offers a 50% discounted MBTA pass as well as parking options to assist employees in their daily commute to campus.
Wellness Options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complimentary health services. There are also fee-based athletic facility memberships available at various locations around the university for employees.


Salary Grade: 056

Union: 55 - Hvd Union Cler & Tech Workers

  • BA/BS required and 5+ years work experience in marketing a communications role, or related transferable experience;
  • Experience developing and implementing social marketing strategies.


  • Proven experience growing a social media following, and driving higher levels of digital engagement across a wide variety of channels; Must be able to think strategically and integrate strategy across a variety of social channels;
  • Experience overseeing broad strategy for social platforms including Facebook, Twitter, LinkedIn, and Instagram; Demonstrable success building engaged community across social networks;
  • Excellent writing and photography skills; Ability to adapt voice and tone to audience;
  • Extensive experience using social media management platforms and analytics tools (Buffr, Sprout Social, Hootsuite, etc.);
  • Excellent communication, project management, and interpersonal skills a must; ability to cooperate and collaborate with a variety of constituents with multiple interests and varying levels of authority;
  • Strong analytical and technical skills; Experience using social media metrics to adapt and shift strategy;
  • Able to work independently and part of a team with an ability to function effectively in a highly complex organizational environment;
  • Adept at evaluating problems accurately and displaying sound judgment;
  • Experience developing content strategy across a variety of channels and mediums, including written articles, multimedia, photography and social media in a complex organization is preferred;
  • Possess a learning mindset with an interest in staying up to date on marketing and project management best practices;
  • Must be flexible, quick to adapt, and possess the ability to prioritize and handle multiple tasks under deadline pressure and with a sense of humor;
  • Creative thinker, action-oriented, versatile, ability to adapt in dynamic environment and takes initiative;
  • Experience creating engaging and original mobile video content preferred;
  • Experience with social scheduling, monitoring, and listening tools;
  • Adobe Creative Cloud and HTML experience a plus;
  • Strong organization skills and attention to detail.


EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Internal Number: 51358BR
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.
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