This position is responsible for working with underrepresented student populations to recruit and enroll minority, low income, and first-generation students to Bemidji State University, with special focus on regions with high populations of prospective American Indian students. The Admissions Representative for Underrepresented students is responsible for participating in activities/tasks that result in moving students through the enrollment funnel and assisting with the completion of application and financial aid forms for each student recruited. The enrollment funnel includes the following Critical Processes: Prospect Generation, Inquiry Management, Application Development, and Admission to Enrollment. The primary objective is to meet or exceed target enrollment goals for the underrepresented student population established by the administration. Must possess a valid driver's license. This position reports to the Associate Director of Admissions.
Prospect Generation (20%)
College representation and recruiting at high schools, colleges, college fairs and special events that pertain to position goals.
Accurately communicate admissions requirements, academic programs, transfer information and student life opportunities.
Prepare and arrange schedule of visits and recruitment efforts based upon CRM data, historical trends and analytics tools.
Maintain communication and assist with post-secondary application and financial aid processes.
Inquiry Management (30%)
Meet with students, parents/families and transfer students visiting campus.
Accurately communicate/represent admissions requirements, academic programs and student activities/life opportunities.
Effectively utilize marketing materials, social media and vendor tools.
Application Development (20%)
Assist with initial pre-advising for incoming new students and move them through the stage code progressions.
Live within the CRM to maximize output, efficiencies and data tracking.
Admission Application to Enrollment (25%)
Move target students through the enrollment funnel progress and compliment the communication flows.
Timely follow up to address incomplete applications, admissions review process and criteria, and appeals procedures.
Campus Community (5%):
Continue to strengthen relationships with academics and student service departments, with special attention to programs that are related to Indigenous Studies, Ojibwe language, and major emphases with coursework with an Indigenous theme. Become the academic content expert for the Admission team.
Assist, as necessary, with American Indian Resource Center events, especially events that are designed for recruitment and qualification of prospective students.
To facilitate proper crediting, please ensure that your application / resume clearly demonstrate fulfillment of the following minimum qualifications:
Bachelor's Degree and 1 year of prior experience in customer service, education, enrollment services, sales, marketing or a related field.
1 year of prior experience working with underrepresented populations, such as American Indian students.
The employee must demonstrate excellent oral and written communication skills.
Interest in and ability to travel extensively.
2+ years Admissions experience.
A high level of creativity and marketing skills.
Demonstrates knowledge and skill in applying strategic marketing that is rooted in data.
Able to work in a measured performance-based environment and meet or exceed enrollment goals.
The applicant should demonstrate a knowledge of and interest in diverse cultures and populations.
All applicants must be able to lawfully accept employment in the United States at the time of an offer of employment.
Official transcript(s) must be provided to Human Resources upon hire.
In accordance with the Minnesota State Colleges and Universities (MnState) Vehicle Fleet Safety Program, faculty and staff driving on college/university business, who use a rental or state vehicle, shall be required to complete a vehicle Use Agreement form and conform to MnState's vehicle use criteria and consent to a motor vehicle records check.
BSU and NTC are tobacco free workplaces
This is a Minnesota State University Associate of Administrative and Service Faculty (MSUAASF) Range B position with minimum salary starting at $36,091. Salary is commensurate with education and experience and is determined by the collective bargaining agreement between Minnesota State Colleges and Universities (MnState) and the MSUAASF organization.
For more information on initial salary placement for MSUAASF
Vehicle Notice: NOTICE : In accordance with the Minnesota State Colleges & Universities (Minnesota State) Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check. Institution: BEMIDJI STATE UNIVERSITY Eeo Notice: Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status. All applicants must be able to lawfully accept employment in the United States at the time of employment. For TTY, call Minnesota Relay Service at 7-1-1- or 1-800-627-3529.
Internal Number: 19015
About BEMIDJI STATE UNIVERSITY
Bemidji State University is the place to be...bold, real, innovative, creative, global, aware, successful, and so much more! Through our signature themes, BSU and its nearly 5,000 students are committed to environmental stewardship, community service, and global understanding. You'll see that commitment in what we teach and in what we do.Located on the western shore of Lake Bemidji, our north woods campus environment reminds us daily of the need to be in tune with our world. Similarly, the American Indian culture of our region beckons us to begin our global journey by understanding our past as we prepare for the future. See for yourself by visiting us soon.