Support development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, strengthening brand image, improving margins, and increasing market share for assigned Miami University Campus Service Departments.
Develop overall marketing strategy for client and implements the tactics that are established on a regular planning cycle. Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
Support sales initiatives, events, and special events with all specific university customer segments (i.e. students, parents, 15% faculty, athletic, administrative staff, external clients, etc.).
Execution of interactive and engaging events by incorporating creative experiences to generate awareness, drive customer conversion, create followership, and increase brand loyalty.
Conduct market research, including identifying trends and analyzing data, for use in future planning. Coordinates collection of data for development of unit specific Marketing Plans. Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts).
Collaborates with Marketing team and peers to develop an inclusive communication marketing strategy that includes multimedia, public relations, design, proofing, print production, distribution and installation of collateral.
Assists with account specific websites and social media channels to promote both departmental programs, as well as all other initiatives to strengthen brand image.
EO/AA Statement and Clery Act:
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of sex/gender (including sexual harassment, sexual violence, sexual misconduct, domestic violence, dating violence, or stalking), race, color, religion, national origin (ancestry), disability, age (40 years or older), sexual orientation, gender identity, pregnancy, status as a parent or foster parent, military status, or veteran status in its recruitment, selection, and employment practices. Requests for all reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at http://www.MiamiOH.edu/campus-safety/annual-report/index.html (http://www.miamioh.edu/campus-safety/annual-report/index.html), which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2225.
Associate’s degree, or vocational or technical school degree in Public Relations, Communications, Marketing, Interactive Media Studies, Project Management, Business Management and related fields and 1-3 years of work related/relevant experience.
Internal Number: 496288
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”