A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. In your cover letter, please indicate how you discovered this opportunity.
Reports to: Associate Vice President for Development, Campaign Strategy & Initiatives
Manages directly: Senior Director, Executive and Internal Communications; Director of Marketing; Director of Creative Services; Director of Digital Marketing; Administrative team.
The Senior Executive Director, Marketing and Communications leads the marketing and communications initiatives for the Office of University Development (OUD). The Senior Executive Director provides leadership in integrated brand management for overall messaging in OUD. In collaboration with the other members of the OUD Management Team, the Senior Executive Director will propel the core communication and promotion of a culture of philanthropy at the University of Michigan. The Senior Executive Director will be expected to integrate into the university-wide Marketing and Communications community and ensure that development is consistently and effectively represented.
OUD Marketing: strategy and creative development: 40%
Define objectives and strategies in collaboration with development colleagues
Develop marketing plans based on a deep understanding of marketing, media and production principles
Generate new ideas to raise funds for the university, steward donors, and/or enhance the U-M development community
Liaise across OUD and university partners to build relationships and deliver expertise
Guide non-marketing colleagues in understanding marketing processes
Serve as a strategic consultant for ad-hoc school/college/unit (S/C/U) and OUD interests and projects
Champion best marketing practices
Develop and present consistent, timely reporting on internal goals
Support broad reach communication
Leaders & Best magazine and eZine
Guide Digital Marketing Strategy
Leaders & Best website
Work closely with the Development Services team on refinement of online giving function
Devconnect - the development community’s internal communication tool
In partnership with Annual Giving and digital fundraising develop Giving Blueday marketing
In partnership with the Campaign Strategy Team, plan and execute campaign marketing plans
Work in partnership with Office of the Vice President for Communications (and university agency of record) on university branding and its extension into campaign branding
Develop targeted strategies and tactics as they relate to:
Campaign messaging, nationally and in regional markets
Develop and create the university-wide case statement for the next campaign effort
Develop strategy and content for campaign-specific websites
Volunteer leadership meetings and events
Campaign kickoff and closing events
Volunteer/donor stewardship and recognition events
Provide Marketing thought leadership for emerging market segments
Parents and family
Students and recent graduates
Faculty and staff
In partnership with the University & Development Events (UDE) team and other stakeholders, provide creative consultation to engage donors at OUD-sponsored special events
OUD Communications: strategy and creative development - 30%
Manage interactions with Regents on major gift communications topics
Help direct and coordinate internal OUD communications on behalf of the Vice President for Development (VPD)
Manage development and execution of communications with development community, including Development Council meetings and In The Know newsletter
Help plan and support Chief Development Officer (CDO) meetings
Generate talking points as needed for development colleagues for media-related matters
Coordinate media relations regarding major gift announcements
Oversee communications for the Vice President for Development’s (VPD) presentations, speeches, etc.
Develop content for marketing and communications materials
Ensure an effective diversity, equity and inclusion (DEI) lens is applied to all communication and approach to work
Departmental Leadership - 25%
Develop and advocate for a marketing strategy for OUD Marketing and Communications
Collaborate with SCUs to extend and amplify that strategy
Maintain and prioritize the investment of OUD marketing budget
Recruit, mentor and motivate a staff of approximately 20
Provide staff coaching, mentoring, and professional development opportunities that increase capabilities and create an environment of engagement
Serve as a member of the OUD Management Team
Other Tasks as Assigned - 5%
Participate on university-wide Executive Marketing Council
Serve as counsel to University Vice President for Communications
Serve as OUD liaison to Michigan Radio
Bachelor’s degree required. 7-10+ years of applicable experience in management and marketing, communications, journalism, or public relations.
Commitment to fostering a positive team environment with an emphasis on diversity, equity and inclusion. Strong engagement around cultural awareness, knowledge, and competency.
Advanced knowledge of current and emerging marketing trends and best practices, such as expanded use of internet and web resources.
Ability to keep on top of emerging social media trends; ability to promote all forms of media.
Advanced market research, analytical, and problem recognition, avoidance and resolution skills.
Advanced skills in strategic planning, effectively organizing resources and setting and establishing priorities.
Extensive experience with crafting, presenting and sharing a message in an imaginative and creative way that is part of a well-orchestrated process for generating revenue and building and strengthening relationships with constituents.
Excellent interpersonal and communication skills (both oral and written), sound organizational abilities, a high level of sophistication and maturity in social and professional settings, and a high degree of creative initiative. A strong commitment to customer service and open communication.
An appreciation for a rigorous academic environment, coupled with a familiarity with the complexities and politics of the university setting.
Advanced degree, preferably in marketing, journalism, or communications. Candidates who have had hands on experience in marketing, public relations, product rollout and promotion or event production will be strongly considered.
Familiarity with University Policies and Procedures.
Passion and appreciation for the role philanthropy plays within public institutions of higher education and society as a whole.
The Office of University Development maximizes private support for the University of Michigan through high-quality collaboration with the development programs of schools, colleges, and units. We also provide fundraising leadership through the stimulation and facilitation of healthy, productive and life-long relationships with our colleagues, alumni, friends, foundations and corporations.
The U-M development community is committed to attracting, developing and retaining a diverse and thriving workforce, and demonstrating respect and inclusivity for all.
Although the Posting End Date may indicate otherwise, this job may be filled and closed anytime after a posting duration of seven calendar days.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 180657
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.