Under the supervision of the Digital Marketing Manager, the Web & Email Marketing Specialist helps ensure the effective application of the University's marketing and branding strategies on the web. This includes user testing, web optimization, email marketing support, SEO research and implementation, digital advertising and analytical reporting. The role will utilize Salesforce Marketing Cloud and other web technologies to define, measure and execute on marketing campaigns for clarity, accuracy, compliance, user experience and marketing effectiveness.
Additionally, this role will work with and train campus partners to ensure they are following brand and compliance guidelines as well as effectively aligning efforts to the institution's strategic goals. The Specialist plays an integral role in the success of the Strategic Marketing and Communications efforts in raising the awareness and preference for Chapman University.
Bachelors in English, communications, marketing, business, public relations or related field required, or an equivalent combination of education and job-related experience.
Excellent 'writing for the web' skills (grammarian, creative writer, great proof reader).
Entrepreneurial, self-starter with tact and diplomacy skills.
Strong attention to detail and project management skills.
Basic HTML, CMS and Photoshop skills, experience with online publishing and content management systems.
Working knowledge of Salesforce Marketing Cloud, Campaign Monitor, Constant Contact, and MailChimp.
Strong understanding of email marketing best practices.
Strong technical skills to learn enterprise system, software and tools.
Excellent communications skills and time management.
Ability to follow policies and procedures for Chapman University and the department; able to interpret, adapt and apply guidelines and procedures.
Strong interpersonal skills with a diverse group of individuals at all organizational levels, both inside and outside the university.
Ability to analyze, troubleshoot and resolve web issues for Chapman constituents.
Working knowledge of web environments with the ability to conduct test and web analytics.
Ability to create and present reports.
Working knowledge of search engine optimization, web analytics (ex. Google), and web marketing principles.
Ability to present to and train individuals in a large group, small class or one-on-one setting.
Experience in digital property selection and web accessibility standards/guidelines
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. Chapman University does not sponsor applicants for Staff and Administrator positions for work visas.
The offer of employment for the final candidate is contingent upon satisfactory completion of and outcomes of a criminal background screening, and upon the acceptance of and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
Internal Number: 21176
About Chapman University
Chapman University is one of California's oldest and most respected private universities, offering distinguished undergraduate and graduate degrees in the context of a liberal arts and sciences university. For more than 150 years, Chapman University has served as a symbol of educational access and excellence in the state of California. Founded as Hesperian College in 1861 in Woodland, California by members of the Christian Church (Disciples of Christ), we admitted men and women and people of color from our earliest days. Endowed by the Valencia orange magnate Charles Clarke Chapman, the institution changed its name to Chapman College in 1934, and by 1954 had moved to the former campus of Orange Union High School in Orange, California. The college again extended higher educational access when it began offering classes to military personnel at El Toro Marine Base.In 1965, Chapman took undergraduate education to the high seas when it began running World Campus Afloat, the program that would eventually become Semester at Sea, a tradition that continues at Chapman through our world-wide study abroad programs.Since our founding, Chapman has grown into a highly regarded university that at...tracts high-achieving undergraduate and graduate students from all over the United States, and more than 60 nations around the world.Our mission statement: To provide personalized education of distinction that leads to inquiring, ethical and productive lives as global citizens.