Community colleges are uniquely positioned to respond to workforce needs and make higher education an affordable reality. There has never been a better time to join a two-year college, and there's no better place to do it than at Columbus State. A laser focus on student success and a partnership mindset have established Columbus State as a key talent provider in a thriving regional economy, and a premier community college that is changing the nation's education and workforce landscapes. With more than 46,000 students across two campuses, at several regional learning centers, and online, Columbus State is the nation's only institution recognized as an Achieving the Dream (ATD) college, an AACC Guided Pathways institution, and a participant in The Right Signals Initiative through the Lumina Foundation. Columbus State employees at all levels benefit from an engaging, collaborative, and supportive culture that rewards innovation and vision. We provide competitive compensation, comprehensive benefits, and professional development opportunities. We are dedicated to ensuring that the diversity of Columbus State faculty and staff reflects that of our students and region. We are proud to be a central part of a community that embraces differences and celebrates the many cultures, beliefs, and lifestyles that define Central Ohio.
Columbus, Ohio is also home to The Ohio State University and more than 30 other colleges and universities as well as the headquarters of multiple Fortune 500 companies. Columbus is one of America's fastest-growing cities, offering a wealth of cultural experiences, dining, entertainment, shopping opportunities, and more. That's why Central Ohio residents find living here so fulfilling, both professionally and personally. To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions described in this position description. Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this position description.
The Outreach Program Coordinator for the Employer Engagement and Experiential Learning Office (EEEL) coordinates targeted recruitment and outreach initiatives for experiential learning programs and on-site delivery projects. This position works closely with the Project Manager, Student Services Supervisor, and EEEL team and is responsible for the management of the recruitment pipeline and meeting enrollment goals for experiential learning programs. This role is also responsible for engaging in timely, high-quality, proactive outreach to educate student inquiries and applicants. This position coordinates the creation of print and digital outreach and promotional materials for office programs.
Core Competencies Required
Professionalism, Managing Work, Continuous Improvement, Customer/Student/Employee Focus, Collaboration, Adaptability, Guiding Interactions, Planning and Organizing, Delivering High-Impact Presentations and Earning Trust
ESSENTIAL JOB FUNCTIONS
Coordinates outreach to target populations including: prospective high school students, adult learners, incumbent workers, and K-12 administrators and faculty. Provides information on programs of study and next steps for enrollment, including admission criteria, documents needed, financial aid, new student orientation, placement testing, advising, and registration. Develops and clarifies educational goals by conducting interviews and analyzing student needs. Explains educational program options and assists students with developing a plan for degree and/or goal completion. Provides timely, high-quality, and proactive outreach to educate student, inquiries, and applicants. Develops a comprehensive case management and communication strategy leveraging email, text, phone, and in-person meetings to promote conversion and enrollment of student leads. Maintains appropriate files, documents and tracks data regarding prospective students throughout the enrollment process. Actively manages the enrollment progress of interested students, keeps accurate records of all inbound and outbound communications using customer-relationship management (CRM) tools. Proactively responds to enrollment trends to ensure that enrollment goals are met.
Contributes to the development and execution of an overarching marketing plan to grow recruitment and engagement in experiential learning programs. Coordinates the development of a wide-array of promotional and outreach materials for the office. Develops outreach materials for diverse audiences and uses including: print, digital, web, and social media. Supports both content creation and design implementation.
Data and Reporting
Utilizes technology and systems to track and report program results with ongoing data management to document student yield. Assists with data collection and data entry for program metrics and reporting. Creates regular reports on the project efforts and enrollment goals. Records and promotes notable activities, deliverables, and events through institutional communications, social media, and dissemination materials. Completes and maintains intake forms, electronic case management tools, release of information forms, case notes, and other confidential student records to document services provided. Completes and maintains required documentation including enrollment material, evaluation, test results, attendance and status reports.
Other Duties and Responsibilities
Attends all required department meetings and training. Works evening hours, as required. *Regular, predictable, and punctual attendance is required.
Usual Physical Requirements
While performing the duties of this job, the employee regularly exhibits digital dexterity when entering data into computer. The employee frequently sits for extended periods of time and occasionally stands and walks. Employee converses verbally with others in person and by telephone. Vision demands include close, relatively detailed vision when focusing on a computer screen. Employee occasionally lifts items up to 10 pounds.
Typical office environment. Regular exposure to moderate noise typical to business offices. Regular local travel, as required.
Knowledge, Skills and Abilities: Knowledge of: policies and procedures of experiential learning programs, admissions, enrollment and financial aid; FERPA; college student development; college and community resources; placement testing and college readiness requirements; CRM system functions; marketing techniques; recruitment and outreach operations; admissions and enrollment management objectives and strategies; student information system functions and queries; database management. Skill in: maintaining good public relations; effective communication and relationship-building strategies; event planning; problem solving; customer service; operating general office equipment; general typing; application of job related software programs and applications; one-on-one and group college readiness instruction; creating and maintaining reports that track program results; execution of work plans. Ability to: integrate computer technology in teaching and assessment; effectively work with persons of varying cultures and diversity; work independently demonstrating initiative; develop and maintain effective working relationships with associates, supervisors, job contacts and general public; utilize customer relationship manager (CRM) with a high degree of competency; create advanced pivot charts and attractive reports in Excel or other visualization software; utilize screen capture and video conferencing technology to conduct remote advising for students; exhibit a pleasant telephone manner; answer routine inquiries; maintain confidential and sensitive information; maintain accurate and complete work records; speak effectively to large groups; plan, execute assigned projects; serve as official college representative
Minimum Qualifications: Bachelor's Degree in business, marketing, communications or a related field. One (1) year of experience working with diverse student populations. *An appropriate combination of education, training, coursework and experience may qualify a candidate. State Motor Vehicle Operator's License or demonstrable ability to gain access to work site(s).
Internal Number: req2752_1571403965
About Columbus State Community College
Columbus State Community College has been meeting the diverse educational needs of the Central Ohio community for more than 50 years. The college is proud to be an important contributor to the growth and progress of the region and to serve as the front door to higher education in Central Ohio. From the first graduating class in 1965 through this year, 50,000 students have earned associate degrees in 50-plus technical fields and academic transfer programs. Columbus State also offers Associate of Arts and Associate of Science degree programs whose coursework fulfills the freshman and sophomore year requirements for bachelor’s degree programs offered by four-year colleges and universities throughout the state. Specific transfer agreements with more than 40 colleges and universities are in place at Columbus State, and new direct-to degree partnership programs are being developed all the time. Columbus State now has two campuses serving Central Ohio educational needs. The Columbus Campus is located on 85 acres in downtown Columbus. The 108-acre, full-service Delaware Campus welcomed its first students in 2010. Additionally, Columbus State offers classes at nine convenient regional learning centers throughout Central Ohio.