Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.
Background Check Statement:
Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.
Eligibility for Employment:
Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed.
Bachelor's degree in student counseling, communications, education, business or public relations, marketing, international relations, global studies, or other related fields from a regionally accredited institution.
Experience with and ability to operate independently, exercising independent judgment and discretion with little or no guidance, and to be able to make decisions on behalf of the Admissions Office and the university that is appropriate, timely, and defensible.
Strong cross-cultural competencies with the ability to work with diverse team members and students.
Ability to collaborate and form relationships with various campus and outside stakeholders.
Thorough knowledge of a student-centered/customer service-oriented philosophy.
Effective, empathetic, and engaging communicator.
Willingness to conduct work with a sense of humor and flexible attitude.
Highly motivated to share a love of Appalachian.
Successful completion of a background investigation prior to employment.
Willingness to work select evenings and weekends as necessary.
A valid driver's license and be authorized for employment in the United States.
Valid driver's license and ability to rent vehicle.
Must have and maintain a valid passport.
Essential Duties and Responsibilities:
This position has responsibilities of coordinating efforts to recruit and enroll prospective transfer students in a defined geo-market by:
Serving as a territory manager for Appalachian's transfer student recruitment efforts.
Planning and executing all recruiting operations necessary to meet recruitment and enrollment goals within an assigned geo-market.
Develop a strategic recruitment plan for assigned geo-market.
Traveling to college fairs, college nights, and other programs in this region to recruit prospective transfer students.
Strengthening ties with community college counselors/advisors and other key influences in the recruitment process within the assigned geo-market.
Conducting extensive outreach and relationship/conversation-building activities (via in-person communication, phone, texting, email, written correspondence, and social media) to prospective students, applicants, and admitted and confirmed transfer students.
Assisting students (and parents) in any way possible as they move through the recruitment cycle.
Collecting student information at college fairs and college information nights and submit reports of such activity to the Senior Associate Director following each event.
Submit monthly Territory Management Reports to the Senior Associate Director.
Providing admission decision recommendations for selected applicants from assigned territory.
Completing other duties as assigned.
This position is also charged with being responsive to all inquiries from international students and assisting international applicants through to enrollment, including help transitioning from their home countries by:
Advising in the creation of the web, communication plan, email, and social media content for international students at all stages of the recruitment funnel.
Reviews and assesses international student applications with a team of individuals to provide admission decision recommendations for international applicants.
Collaborating with the Director of the new Appalachian English Language Study (AppELS) Institute to assist in the enrollment of applicants to this program.
Collaborating closely with the Office of International Education and Development (OIED) from acceptance to orientation in order to ensure a successful transition to Appalachian, and continuing to collaborate with OIED in utilizing current students in marketing and recruitment efforts.
Serving on the International Recruitment Working Group.
Assisting international students in any way possible as they move through the application funnel.
Conducting outreach and relationship/conversation-building activities (via in-person communication, phone, presentations, texting, email, written correspondence, and social media) to inquiries, applicants, admitted, and confirmed international students.
Master's degree or equivalent experience.
Demonstrated success in working with diverse students.
Experience utilizing a CRM for communication with prospective students.
Experience using various social media platforms.
Experience working with students transferring to senior institutions.
Experience with domestic and/or international transfer credit evaluation.
Experience with international student recruitment, knowledge of international education systems, and awareness of best practices in international admissions.
Established connections with professional organizations related to transfer students and/or international students.
Type of Position: Full Time Position
Work Schedule/Hours: Mon.- Fri., hours and night & weekend work will vary with recruitment and event schedule.
Appalachian State University, located in Boone, North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as engaged global citizens who understand their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. Appalachian enrolls about 18,000 students, has a low faculty-to-student ratio and offers more than 150 undergraduate and graduate majors. It is one of 16 universities in the University of North Carolina system.